本文针对供应链中厂商和销售商之间的合作促销问题,使用博弈论的方法主要就最优的合作促销费用投入和定价进行了研究。
A game theory approach is used to discuss the cooperative promotion programs between the manufacturer and retailer in a supply chain.
本文针对供应链中厂商和销售商之间的合作促销问题,使用博弈论的方法主要就最优的合作促销费用投入和定价进行了研究。
A game theory approach is used to discuss the cooperative promotion programs between the manufacturer and retailer in a supply chain.
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