本文研究企业EOL产品逆向物流模式的选择问题。
The main purpose of this paper is to study the choice of enterprise EOL product's reverse logistics mode.
在这种情况下，对传统的制造模式提出了新的要求，也即对传统的逆向物流回收模式提出了新的要求。
In this case, a demand of new type of manufacturing pattern will arise as well as a new mode of reclaiming in RL (Reverse Logistics).
逆向物流；服务品质；PZB服务品质模式； 品质机能展开；网路层级分析法。
Reverse Logistics; Service Quality; PZB Service Quality Model; Quality Function Deployment; Analytic Network Process.
本文首先讨论了B2C电子商务模式下正向物流与逆向物流的区别，然后分析了B2C电子商务模式下逆向物流管理的基本思路及方法。
This article discusses the difference between the forward logistics and reverse logistics in B2C E-business pattern, then analyzes the method of reverse logistics management based on B2C E-business.
从实际上来看，集群产业结构模式升级与企业在集群产业价值链中地位变动及物流逆向化紧密联系。
In fact, industrial cluster structural upgrading and firm's role in supply chain have close correlation with its reverse logistics.
本文研究的主题就是逆向物流渠道模式及其管理。
The theme of this paper is to research on channel and management method of enterprise reverse logistics.
逆向物流管理的第三方介入已经成为一个趋势，但并非所有的企业和产品都适合这种模式，企业需要从多方面分析决定采取何种模式。
Reverse logistics management of third-party intervention has become a trend, but not all businesses are suitable for this model. Enterprises need to decide on the analysis of various models.
通过对企业逆向物流活动价值贡献领域与活动影响因素分析，提出基于价值贡献的逆向物流开展决策模型以及活动模式选择的二维决策因素模型。
By analyzing on value contribution fields and influencing factors, we propose the value-contribution-based models for enterprise reverse logistics decision-making and mode option.
通过对企业逆向物流活动价值贡献领域与活动影响因素分析，提出基于价值贡献的逆向物流开展决策模型以及活动模式选择的二维决策因素模型。
By analyzing on value contribution fields and influencing factors, we propose the value-contribution-based models for enterprise reverse logistics decision-making and mode option.
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