在市场竞争中，连锁经济型酒店的产品策略是一个关键，本文从产品策略选择、产品设计和品牌创立等方面阐述了连锁经济型酒店应该如何实施自己的产品策略。
In market competition, its product strategy is a key. This paper elaborates how to select the product strategy, to design the product, and to found the brand.
如家酒店集团拥有开业酒店848家，客房数量为97321间，位居中国经济型连锁酒店第一。
一些国际酒店连锁也在加大力度进军经济型酒店业务。
International hotel chains have also been stepping up their presence in the budget segment.
近年来，经济型连锁酒店在国内扩张速度之快是学者和业界人士都为之惊奇的。
Economy hotel chain's rapid expansion speed is beyond the scholar and the industry professionals'expectation.
经济型连锁酒店，如家快捷酒店，迎合了大批的商旅顾客和国内游客，已经由2004年的一家成长到今天近一千家的规模。
Home Inns, a budget hotel chain which caters to the new army of travelling businessmen as well as to domestic tourists, has grown from one hotel in 2004 to nearly 1,000 today.
如家由携程旅行(CtripInternationalLtd。)联合创始人沈南鹏于2002年创立，目前已经成为中国市场占有率最大的经济型连锁酒店。
Founded in 2002 by the co-founder of Ctrip International Ltd., Nanpeng Shen, Home Inns has grown into China's biggest economy-hotel chain by market share.
我们提供的是以价格类似、但更洁净的酒店，”经济型酒店连锁集团“7天连锁酒店”（7 Days Inn）的首席执行官郑南雁说道。
What we offer is a cleaner alternative at a similar price" says Zheng Nanyan, chief executive of 7 Days Inn, a budget hotel chain."
“我坚信，中国的经济型酒店将取代所有的招待所。”7天连锁酒店总部位于广州。
I strongly believe economy hotels in China are on their way to replacing all the zhaodaisuo.
宜必思连锁酒店是商务经济型酒店，主要服务于商务和休闲的个人旅行，具有很高的性价比。
Ibis is a business and economy hotel, which mainly services the business and leisure travelers, with good value for money.
经济型连锁酒店是以中低消费者为对象，以经济的价格、安全的设施、优质的服务和管理满足客人衣食住行的非豪华酒店。
Economical chainstore hotel is low in economy, consumer prices, the safety facilities, high quality service and satisfy customers' management of luxury hotel shelter and food.
经济型连锁酒店是以中低消费者为对象，以经济的价格、安全的设施、优质的服务和管理满足客人衣食住行的非豪华酒店。
Economical chainstore hotel is low in economy, consumer prices, the safety facilities, high quality service and satisfy customers' management of luxury hotel shelter and food.
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