那么首先什么是近场通讯芯片？
手机生产商希望在手机中推广名为近场通讯(NFC)的短距离通讯系统。
Manufacturers are looking to boost a short-range communication system called near-field communications (NFC) in phones.
换言之，尽管近场通讯听起来像是移动支付的未来，或者可能就是移动支付的未来，但先别着急把你的信用卡扔掉。
In other words, while NFC sounds like the future of mobile payments, and probably is the future of mobile payments, don't throw out your credit CARDS just yet.
谷歌钱包只能在内嵌了近场通讯(NFC)芯片的手机上使用，这种芯片能在一个较小范围内实现安全的电子支付。
Google Wallet works only with phones with an NFC (near field communication) chip, which allows secure digital transactions over a short distance.
但是，从商业层面上说，在一个两秒钟可以成就或者摧毁一桩交易的环境里应用近场通讯，仍然存在不少需要解决的问题。
But when NFC is in an environment where where 2 seconds make or break the transaction at the merchant level, there are still issues that need to be overcome.
智能手机可以通过一种近场通讯技术变成电子钱包，苹果和Google两家公司都将手机上应用这种技术。到那时事态一定会发生变化。
When smartphones turn into e-wallets using near-field communications technology — something both Apple (Nasdaq: AAPL) and Google are expected to implement — that is bound to change.
但是，有了近场通讯功能，反馈只是弹指一挥间的事。商家不仅可以及时得到反馈，而且他们还能随时对优惠券进行调整，以促进销售，增加收益。
Not only will merchants know sooner, but they can also adjust the coupon on-the-fly to achieve better sales and results.
的确，去年夏天苹果公司雇佣了Benjamin Vignier，NFC方面的专家，负责开发移动商贸产品。公司也申请了大量近场通讯相关的专利。
Indeed, last summer Apple hired Benjamin Vignier, an expert in NFC, to run its mobile commerce products; the company has also applied for a number of patents related to near-field technology.
有了近场通讯技术（Near Field Communications），商家可以立即收到来自顾客的智能手机的反馈，而且这些反馈更加丰富和详尽。
With Near Field Communications (NFC), feedback from smartphones could be instantaneous, richer and more detailed.
有了近场通讯技术（Near Field Communications），商家可以立即收到来自顾客的智能手机的反馈，而且这些反馈更加丰富和详尽。
With Near Field Communications (NFC), feedback from smartphones could be instantaneous, richer and more detailed.
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