跨国经营是企业运营的重要方式。
Transnational operation is an important method of enterprises' operations.
企业跨国经营战略也相应调整。
Enterprise's transnational management strategy is adjusted correspondingly too.
跨国经营的难题是跨文化。
The difficult problem of multinational management is to cross cultures.
许多全球领先的企业都已遍布世界各地进行跨国经营。
Many of the world's leading companies are multinationals with operations scattered throughout the world.
然后，论述了公司跨国经营的财务风险管理；
Then the paper discusses financial risk management of transnational operations.
目的：探讨我国中药企业实施跨国经营基本战略。
OBJECTIVES:To discuss about the basic strategy of implementing transnational management of enterprises of Chinese materia medica(CMM).
企业跨国经营已成为当代世界经济不可阻挡的潮流。
Transnational operation has been become irresistible tide of contemporary world economy.
第一章对跨国经营的理论和实践的沿革作了简单描述。
Chapter One briefly depicts the evolution of theories and practices on multinational operations.
因此，研究我国工业企业的跨国经营具有重要的现实意义。
So, the research of transnational business by the Chinese industrial enterprises has significant practical meaning.
上海旅游企业应具有实施跨国经营战略过程中的主导思路。
The transnational operation should become a strategic concept for Shanghais tourism.
你认为沃尔玛的跨国经营和超市化等扩张化经营方式如何？
What do you think of Wal-Mart's international and supercenter expansion?
跨国经营面临的重要挑战之一就是如何做好文化适应性工作。
A deep and comprehensive analysis of impacts that cultural adaptability has on multinational operation means a lot to a better multinational operation.
境外企业如何治理是跨国公司跨国经营中遇到的一个新的课题。
How to govern enterprises invested abroad is a new question which transnational corporates encounter in the transnational run.
面对文化冲突，如何进行跨文化管理，是跨国经营的重要课题。
In the face of cultural conflict, how to do cross-cultural management is an important issue for multinational operations.
在此基础上，列举出高技术大企业可选择的三种跨国经营战略。
In the last part of this paper, three types of transnational operation strategy are given for large high-tech firms.
本文认为，目前越来越多的零售企业走向国际化，进行跨国经营。
The authors think that, at present, more and more retailing enterprises are involved in transnational business.
这个问题在欧洲尤其突出，这里的单一市则规定允许银行自由地进行跨国经营。
The problem is particularly acute in Europe, where the single market’s rules allow banks to do business freely across borders.
这个问题在欧洲尤其突出，这里的单一市则规定允许银行自由地进行跨国经营。
The problem is particularly acute in Europe, where the single market's rules allow Banks to do business freely across borders.
最后，针对跨国经营企业实施跨文化的绩效管理提出了对策和意见。
Finally, the author proposes the implementation of cross-cultural transnational business enterprise performance management strategy and advice.
有效地重构企业价值链将是中国企业成功实施跨国经营战略的关键。
In China, the key of successful carrying out the strategy of going global is reconstructing value chain effectively.
但因为企业跨国经营中存在的许多不确定因素，企业文化建设是复杂的。
Because of the many uncertain elements existing in the transnational operation, culture construction is complex.
在石油企业跨国经营实践中，对外投资决策是最复杂、最富有挑战性的环节。
Foreign investment is one of the most complicated and challenging decision making in the international business for petroleum enterprises.
目前，我国企业仍处于跨国经营的初级阶段，参与国际分工的水平还比较低。
Now, the international operation of Chinese enterprises is still in primary stage and the level of participating international division is lower.
跨国经营条件下的品牌命名是品牌要素选择中最重要也是最困难的一项决策。
A brand name can make substantial contributions to a brands equity, and brand naming is at the most central position of choosing brand elements.
因此，必须加强对灰市场理论的研究，以指导跨国经营企业抵御灰市场的侵扰。
Therefore, it is necessary to enhance a theoretical research on the gray market to guide transnational enterprises to protect against the attack of the gray market.
为了保护有限的技术资源，我国企业在跨国经营过程必须注意技术锁定策略的使用。
For protecting limited technological resources, Chinese enterprises must pay attention to utilizing the technology - lock tactics in transnational management courses.
对于我国大型家电企业跨国经营战略思路，采用定性理论分析与战略模型的研究方法。
On the base of this analysis, this dissertation puts forward that it is better for our large household electric enterprises to take cautious and progressive strategic train of thought.
跨国经营企业内部的文化差异主要表现在价值文化、制度文化和劳动人事政策三个方面。
In a transnational managing enterprise, cultural differences mainly show in the following three aspects: value culture, system value and labor and personnel policy.
论文最后，提出了实现跨国经营战略需要的手段，确保跨国战略具有相当强的可操作性。
Finally, this thesis brings forward the measures for realizing transnational operation strategy, ensuring transnational strategy to have rather strong maneuverability.
论文最后，提出了实现跨国经营战略需要的手段，确保跨国战略具有相当强的可操作性。
Finally, this thesis brings forward the measures for realizing transnational operation strategy, ensuring transnational strategy to have rather strong maneuverability.
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