本文主要对体育赛事赞助进行研究，并结合品牌塑造的分析。
This article on sports sponsorship research, combined with the analysis of brand building.
体育赛事赞助是企业或商家和体育赛事活动组织者共同获得利益的事业，是市场营销活动的一种特殊形式。
Sponsorship of sporting events is a mutual benefiting cause for enterprises or businesses and the organizers of sporting events. It is also a special form of marketing.
体育赛事赞助是企业或商家和体育赛事活动组织者共同获得利益的事业，是市场营销活动的一种特殊形式。
Sponsorship of sporting events is a mutual benefiting cause for enterprises or businesses and the organizers of sporting events.
通过对品牌传播研究意义的阐述，分析了体育赛事与企业品牌定位之间的相关性，进一步厘清了品牌传播与体育赛事赞助之间的关系。
The paper elaborates on the study significance of the brand spread and analyzes the correlation between the sport events and enterprise brand positioning.
包括惠普在内的许多公司都在赞助这项赛事。
Dozens of companies, including Hewlett-Packard, are sponsoring the event.
在赞助体育赛事方面，重要的不仅仅是媒体报道。
In sponsoring sports events, it is not just the media coverage that matters.
在第二人生里，公司能够推销它们的商品和服务，赞助赛事，就像它们在真实世界中所做的那样，一家公司赞助了一次评选最佳化身的比赛。
Companies can sell their goods and services and sponsor events in Second Life just as they do in the real world; one sponsored a contest for the best avatar.
但最近几年安踏已成为中国篮球协会、中国排球协会和中国乒乓球协会等举办的体育赛事的主要赞助商。
But in recent years, Anta has become the main sponsor for activities such as the Chinese Basketball Association, the China Volleyball league and China's table-tennis league.
因特尔最近就为一项欧洲电竞赛事提供了15000美元赞助作为资金。
Intel recently sponsored a European tournament with a $15, 000 prize pool.
而当随队官员、赛事官员、媒体、赞助商以及中国无与伦比的志愿者们也来到这里时，你们将共同创造独一无二的残奥经历。
When combined with the Team and Games Officials, the media and the sponsors, and China's incomparable volunteers, you all create this unique Paralympic experience.
这样的情况当然让官方赞助商与赛事组织者都无法忍受，他们坚持要用法律保障他们的利益。
Such a situation is intolerable to both organisers and official sponsors, who are determined to use the law to protect their interests.
其中的一些赛车队已经合并，而为赛事拉来一个官方的啤酒冠名赞助，说起来，难度就可能更大了。
Some NASCAR teams have merged and selling the right to be a sport's official beer, say, may get harder.
本周早些时候，赞助f 1赛事达13年之久的普利司通宣布，在2010赛季结束后他们将退出F1。
Earlier this week the tyre-maker Bridgestone announced it would pull out of F1 at the end of the 2010 season after 13 years in the sport.
由于赛事数量减少和赞助商纷纷流失，美国女子职业高尔夫巡回赛已经风光不再，奥查娅的退役无疑是对其的又一致命打击。
The loss of Ochoa is a major blow to the LPGA, already struggling with fewer tournaments and lost sponsors.
如果有足够大的预算的话，通过赞助这样的体育赛事，你可以确保让整个世界都知道你的公司。
For firms that have a significant budget, sponsoring these events can virtually ensure the entire world becomes aware of the company.
同意赞助某一赛事之前，有一些要点需要考虑。
There are some important points to consider before agreeing to sponsor an event.
埋伏式营销——即非赞助商借大型体育赛事推广自己的品牌——自10年前突破界限以来一直在稳步增长。
Ambush marketing-piggy-backing on a big sporting event by non-sponsors-has grown steadily since the practice burst out of bounds a decade ago.
在2007年新西兰依维柯系列赛期间，依维柯赞助了两项赛事，分别以依维柯旗下重型卡车品牌命名。
During the 2007 Iveco Series in New Zealand, the truck manufacturer offered these two trophies.
一张由赛事的赞助商大韩航空签发的支票，金额达到4000万韩元，再加上更难得的、几乎是整个国家的尊敬与崇拜。
A check cosigned by event-sponsor Korean Airlines for a hefty 40-million Korean won, along with the hard-earned respect of nearly an entire nation.
国际奥委会执行委员会可以批准对其它赛事的赞助，如果这些赛事与奥林匹克运动的目标相符。
The IOC Executive Board may grant IOC patronage to other events, provided such events are in keeping with the goal of the Olympic Movement.
标牌-放置在重要的娱乐活动或体育赛事场所的广告牌或标语牌，为赞助商或广告商作宣传。
Signage - Signs such as billboards or placards placed at major entertainment or sporting events designed to promote sponsors or advertisers.
当前，职业体育赛事的赞助行为已经成为各企业推广品牌的重要营销手段。
At present, the occupation sport games sponsor the behavior to have become the important marketing means that each business enterprise expand brand.
但在赛事的商务开发、商业赞助策略、无形资产的开发以及资金风险控制方面存在不足。
However, deficiency existed in terms of the development of match related business affairs, commercial sponsoring strategy, intangible asset development, and capital risk control.
东风本田现已成为2007年北京国际马拉松赛的唯一汽车赞助厂商，其旗下的思域轿车届时将成为该项赛事的官方用车，为比赛提供服务。
Dongfeng Honda has recently signed an agreement with the oranization committee of 2007 Beijing International Marathon, becoming the only car sponsor for the event.
你认为企业应该赞助哪些体育赛事？(为什么？)
What sports events do you think companies should be involved in sponsoring? (Why?)
因为，派发帽子属于一种“埋伏式营销”手段，商家妄想不支付赞助费就在体育赛事中推广自己的品牌。
The hats were an "ambush marketing" campaign, in which companies try to promote their brands at sporting events without paying sponsorship fees.
运用文献资料、专家访谈等研究方法，归纳了F1赞助商的行业类别，据此提出赞助商的行业类别与F1赛事的关联度。
By the ways of literature study and expert interview, the article sums up the categories of the F1 sponsors and their correlation to the event.
运用文献资料、专家访谈等研究方法，归纳了F1赞助商的行业类别，据此提出赞助商的行业类别与F1赛事的关联度。
By the ways of literature study and expert interview, the article sums up the categories of the F1 sponsors and their correlation to the event.
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