品牌敏感是指消费者在购买决策过程中注重品牌。
Brand sensitivity means consumers pay more attention to the brand when they make purchase decisions.
证据2：购买决策过程现在是一个圆形的四个阶段。
Exhibit 2: The decision-making process is now a circular journey with four phases.
然后根据研究的结论对每一个购买决策过程提出相应的营销策略。
Then according to the conclusion of the study, marketing strategy for each proposed purchase of the decision-making process are set up.
埃森哲研究清楚地表明，购买决策过程比起个人主义更以家庭和生态系统为中心。
The Accenture study clearly shows that the buying-decision process is much more household- and ecosystem-centric than individualistic.
接着详细探讨了消费者购买决策相关理论模型及购买决策过程，设计了符合本研究目的的变量和问卷。
Next, the theoretical models on consumer purchase decision and the process of purchase decision are discussed. And then the variable and questionnaire meeting the aim of this study are designed.
Greystripe称，96%的iPhone妈妈用户参与家庭购买决策过程，并且其中有40%的妈妈独揽决定权。
According to Greystripe, 96% of mothers with iPhones are involved in their family's purchasing decisions and 40% are the sole decision makers.
本文从心理学、消费者行为学、经济学等多角度研究了旅游者购物行为模式、购买决策过程以及其特点，最后分析了旅游购物新的发展趋势。
This paper examines the model of tourist shopping behaviors, purchase decision-making process and its characters from various angles, such as psychology, consumer behaviors and economics.
URC 意识到当今的奢侈品用户已不再仅仅将购买决策建立在产品质量上，而更关注商品能为其生活及其感官所带来的体验过程。
URC understands that the luxury goods consumer of today no longer makes his buying decision based on product quality alone, but based on the lifestyle connotation and experience associated with it.
夫妻双方在家庭购买决策中的角色不仅随着产品类型而变化，而且也随着产品决策过程的不同阶段而变化。
Not only the roles of spouses in making decision on family purchasing vary depending on different products, but also the decisions they are making are different at various stages of a purchase.
并从消费者行为对金融服务购买决策的影响描述了顾客对商业银行服务质量的感知过程。
In addition the authdr uses the function-model and the technique-model to describe the customers-perceiving service quality of the commercial banks.
并从消费者行为对金融服务购买决策的影响描述了顾客对商业银行服务质量的感知过程。
In addition the authdr uses the function-model and the technique-model to describe the customers-perceiving service quality of the commercial banks.
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