消费者在网上都有一种购买冲动。
约翰：你不觉得该控制一下你的购买冲动了吗？
John: Don't you think it's time you stopped your compulsive buying?
对于已经长期订阅的老用户来说这不成问题，但如果想要制造“购买冲动”，那就有点问题了。
That's no problem for somebody signing up for a long-term subscription, but it sure is for anyone looking to make an impulse purchase.
甚至那些没有明显购买冲动综合征(一些精神健康专家定义的综合征)的人也经历过类似的冲动。
Even those of us not diagnosed with true compulsive buying disorder (an impulse control disorder recognised by some mental health professionals) can experience a similar rush.
虽然偶尔的冲动购买或挥霍或者一天逛街购物不是一个问题，但是购物不应该是治愈你一切的不舒服的方式。
While the occasional impulse buy or splurge or day out window shopping is not a problem, shopping should not be the cure for everything that ails you.
零售商们喜欢促销，因为这样可以给商店带来一些生机，而且还能通过消费者的冲动购买榨取更多钱。
Retailers like them as they add a dash of colour and buzz to shops, and because they can squeeze more money out of each customer through impulse purchases.
肥胖人群的增加说明调控冲动购买、抑制垃圾食品消费对于很多消费者来说是个严峻的挑战。
The epidemic increase in obesity suggests that regulating impulsive purchases and consumption of unhealthy food products is a steep challenge for many consumers.
科学家们分析了人们对各种食品的认知之后发现：那些被视为不健康的食品同样也更可能被视为是冲动购买的对象。
Scientists analyzed people's perceptions of various food types and found that foods considered unhealthy were also seen as more likely to be impulse buys.
当无法使用个人电脑时，移动设备变得对冲动和对时间敏感的购买非常关键。
Mobile becomes critical for impulse, time sensitive buys and when a PC is just not available.
为了不向这些并不会改进我生活质量的东西妥协，忍住购买的冲动，我让自己掌握住更有价值的东西：我的自由。
By not giving in to the temptation to buy things that won’t improve my life, I have empowered myself to seize something much more valuable: my freedom.
你将慢慢人深思到这些冲动购买的东西里哪些是你需要的。
You will start to realize what of those impulsive shopping things you really want.
高昂的价格促使我们购买很多东西却只为炫耀，任何男士面对高档餐厅的红酒都会有这种冲动。
Many of the things for which high price is an enhancement are purchased in order to show off, as any male confronted with the wine list in a fancy restaurant knows.
56%的人说，当其不再电脑附近时这很好，45%的人说它有助于研究未经计划的购买和进行时间敏感性研究，41%的人因为冲动购买而用它。
56% said it’s great when I am not near a PC/laptop, 45% said it’s great to research unplanned purchases and time-sensitive research, 41% use it for impulse buys.
这次大会分享了增加冲动购买和利用群体心理刺激购买的机制。
It Shared mechanisms to increase impulse buying and get people "to buy more by playing on the herd instinct."
"关于通过支付方式可以控制购买不健康食品的冲动的概念从本质上讲，是很重要的。"作家ManojThomas，KalpeshKaushikDesai和Satheeshkumar Seenivasan如此写到。"
"The notion that mode of payment can curb impulsive purchase of unhealthy food products is substantially important," wrote authors, Manoj Thomas, Kalpesh Kaushik Desai and Satheeshkumar Seenivasan.
每当你有冲动购买非必需品时就把它记在表上。
If you have an impulse to buy something you don’t absolutely need, put it on a 30-day list.
对玩家来说，很少会有购买昂贵、“笨重”的iPad而取代灵巧、功能强大的iPhone4的冲动。
From a gamer's perspective, there was very little incentive to purchase the expensive and heavier iPad in lieu of the nimble and versatile iPhone 4.
因此，现金支付的痛苦似乎可以控制购买者的冲动。
So the pain of cash payment seemed to actually control buyers' impulses.
没有人想把冲动型购买的习惯传递给我们的孩子。
Impulse buying is not a habit we want to pass on to our kids.
凭冲动而购买并摆脱不再具备充足吸引力的财产以代之以更具吸引力的商品，则是我们最炙热的情感。
Buying on impulse and getting rid of possessions no longer sufficiently attractive in order to put more attractive ones in their place are our most enthusing emotions.
对大多数人来说，用现金购物让人感觉更真实，也更容易让人抑制住一时冲动的购买欲。
Paying with cash feels more real to most people and can make it easier to resist smaller impulse purchases.
首先，食品的不健康与冲动性购买有联系，不健康的食物会诱发冲动反应。
First, there is a correlation between unhealthiness and impulsiveness of food items: Unhealthy food items also tend to elicit impulsive responses.
不要去商场或者任何一家你喜欢的商店“看看”（啊哈，“看看”会导致冲动购买）
Don’t go to the mall or any of your favourite shops just to “browse”. (Uh huh.
他们在冲动下购买的东西也多倾向于一些“副产品”，比如说饼干，蛋糕以及其他一些不健康的食物。
Their impulsive purchases also tended to be "vice products," like cookies, cakes and other unhealthy foods.
乔伊和七月常常凭冲动购买衣服。
现金付款时的"心疼"貌似可以控制购买者的冲动。
So the pain of cash payment seemed to actually control buyers’ impulses. Seems like the craving to eat a Napoleon can be topped by the desire to hold on to your Benjamins.
担心错过好东西使得人们难以控制他们购买的冲动，总是担心他喜欢的东西会被别人抢先一步给买了。
The fear of missing out on a purchase makes it difficult to control the impulse to buy something that could be bought by someone else first.
这可能有助于增加冲动购买和市场机会。
This may help you increase impulse buying and marketing opportunities.
第二，这些广告，无论是针对什么产品，都是夸大其词和具有误导性质的，因此消费者几乎都会冲动地购买一些他们不真正需要的商品。
What is more, those adverts, no matter what products they are made for, are exaggerating and misleading so the consumers practically impulsively purchase some products they do not really need.
第二，这些广告，无论是针对什么产品，都是夸大其词和具有误导性质的，因此消费者几乎都会冲动地购买一些他们不真正需要的商品。
What is more, those adverts, no matter what products they are made for, are exaggerating and misleading so the consumers practically impulsively purchase some products they do not really need.
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