消费者的购买体验正变得越来越复杂，但衡量这些体验的标准基本上保持不变。
The consumer buying experience is growing increasingly more complex, but the metrics to gauge them have remained largely unchanged.
部分问题在于，在亚马逊申请一键式专利后近二十年，人们对在线零售购物和购买体验提出了不少问题。
Part of the problem is that almost two decades after Amazon filed the one-click patent, the online retail shopping and buying experience is filled with frictions.
亚马逊在改善电子书购买体验上做的不错，但它在产品设计方面仍有很多东西要学。
Amazon has nailed the electronic-book shopping experience. But it has a lot to learn about designing electronic devices.
使用免费下载的追踪工具来改善客户服务增加您的网站浏览量，以及强化线上购买体验。
Improve customer service, increase traffic to your site, and energise the online purchasing experience with tracking tools that are free to download.
在第二阶段——商务，我们对现有的Web站点增加了电子商务能力，提供了在线顾客所期待的购买体验。
In the second stage, commerce, we add e-commerce capability to the existing Web site, providing the buying experience expected by online customers.
“如果你轻松地知道好价格就在这里，那么购买体验会更佳，”Lee说，“你就不必费事到其它网站查找了。”
"If you're comfortable that the price is in the ballpark, and it's a better shopping experience," says Lee, "you might not bother with the other sites."
而平板电脑厂商也会欣然接受这一安排，因为这样一来，他们的平板电脑也能提供像应用商店一样全面的购买体验了。
Tablet manufacturers would jump at the chance to offer a full, App Store-like buying experience on their devices.
该钱包的作用就是为用户安全地存储这些信息、提供轻松安全的购买体验，并使用户避免进行重复的信息输入。
The power of the wallet is that it securely stores this information for users, providing them an easy, secure shopping experience, and freeing them from repeatedly entering information.
也就是说经销商较好的利润，根据雷克萨斯（丰田奢侈车）的马克·泰姆林的说法，多得的利润激励经销商在汽车店“为顾客创造更有吸引力的购买体验”。
That means they earn better margins which, according to Mark Templin of Lexus (Toyota’s luxury brand), they put back into their stores “to deliver a more attractive experience for their customers”.
亲身与物品互动的体验，让你对购买更坚定。
Physically interacting with an object makes you more committed to your purchase.
这些条款可以改变客户的购物体验，包括客户可以购买产品的种类、需要支付的价格以及可以使用的运输和支付方式。
These terms modify the customer's shopping experience, including what products the customer can purchase, what prices they are entitled to, and what shipping and payment options they may use.
一些课程当中有人会带你去当地的市场购买制作泡菜的原料，那会是一次愉快的和寓教于乐的体验。
Some take you to the local markets to buy the ingredients to make the kimchi, a very enjoyable and educational experience.
用户只是想快速购买，就像他们在真实世界中的体验一样。
The user just wants to make a quick purchase that models their experience in the real world.
不可否认的是所有的物质财富都需要花钱来购买，然而事实是经历的代价会被忘记，体验本身却永远不会。
No denying that anything that's material cost money, but the fact remains the cost of the experience will be forgotten, but the experience never.
用户并不是在飞机上订一个座位或在房间里租一个床位，他们购买的是旅行的体验。
They aren't renting a chair in a plane or the bed in a room, they are buying the experience of being there and all that it entails.
用户的使用体验越好，他们就越可能购买你的产品、再次访问网站或者其他你希望达到的目的。
The better the experience of the user, the more likely the user will buy your product, come back to the website and fulfill the goal that the website was built to achieve.
它的用户界面可以定制，这是个很重要的卖点，因为用户购买手机之前一般会先体验一会儿。
And its user interface is customizable. This is an important selling point, because users tend to play around with phones for a few minutes before deciding to buy them.
对我们的好处是开发者在购买一个测试或产品环境之前有充足的时间进行体验。
The benefit to us is that developers have sufficient time to play and experiment with the tool before making a purchase for a test or production environment.
对于在线购物，顾客很可能是在家或办公室打开包裹时才能首次完整体验购买的商品。
In the case of online shopping, customers are more likely to fully experience the product for the first time when they open the package at home or in the office.
在Web 1.0世界，购物站点通过构造一条流畅的路径(从搜索和结果到选择和购买)流线化用户体验。
In the Web 1.0 world, shopping sites streamlined their user experience by constructing a straight path from search and results through selection and purchase.
我们希望能够为每一位从Appstore购买应用的客户创建一个良好的用户体验过程。
Our goal is for Amazon Appstore customers to have a good experience with every app they buy from the Appstore.
Gurus工作原理贯穿消费者购买过程，在他们决定的时候给他们信心并提升微软品牌的体验。
Gurus walk consumers through their purchases, giving them confidence in their decisions and improving the brand experience of Microsoft.
但是，你需要购买一副新的耳机才能体验到nano 的VoiceOver功能的所有帮助，而我正要去买呢。
However, as I’ll get to in a moment, you’ll need to purchase new headphones to take advantage of all the nano’s VoiceOver capabilities.
我们的产品页面用户测试报告（诺曼·尼尔森集团报告：《产品页面可用性的电子商务用户体验指导》）显示，当一个网页回答了用户对该产品的疑问时，他们极有可能作出购买的决定。
Our user testing of product pages shows that people are much more likely to buy when a page answers their questions about its offerings.
从用户体验的角度来看，难题在于向用户显示决定购买产品所需的数据，同时避免过多的信息困扰用户。
The challenge, from a user-experience perspective, is to present customers with enough data to make a purchasing decision but avoid overwhelming them with too much information.
或许有一天我们甚至连显性知识都会彻底抛弃，那时人类将会花钱购买虚拟体验，体验梦一般的虚拟现实，一面体验、一面认为那就是真实的生活。
Perhaps one day we can do away even with this explicit knowledge. People might pay for a virtual experience in which, like a dream, is thought to berealwhile they are having it.
小企业必需关注消费者在线搜索对线下采购的影响，以及在线搜索与购买方面的店中体验的影响。
Small businesses must pay attention to customer search online influencing offline purchases as well as the influence of the in-store experience on searching and purchasing online.
事实上，电动汽车应该不需要那么多售后服务（例如，电动马达无需调校），但对最早一批购买者而言仍是完全陌生的体验。
Electric cars aren't expected to actually need all that much servicing (electric motors don't need tune-ups, for instance) but they're also a totally new experience for those early-adopting buyers.
事实上，电动汽车应该不需要那么多售后服务（例如，电动马达无需调校），但对最早一批购买者而言仍是完全陌生的体验。
Electric cars aren't expected to actually need all that much servicing (electric motors don't need tune-ups, for instance) but they're also a totally new experience for those early-adopting buyers.
应用推荐