本课程将侧重于现值与资本预算、风险与资产定价、财务分析与预算、财务决策与市场效率，以及资本结构。
Specific attention is given to present value and capitalbudgeting, risk and asset pricing, financial analysis and forecasting, financial decisions and market efficiency, and capital structure.
第二部分是从偿债能力、管理效率和获利能力三个方面，以单项财务指标对出版经营状况进行解释和分析。
The second part uses simple financial index to explain and analyse the operating status in terms of solvency, managerial efficiency and profitability.
对广告和促销活动项目进行财务分析，以确保达到低成本高效率的最适宜的方案。
Perform financial analysis on advertising and promotion programs to ensure optimum performance at lowest possible costs.
对广告和促销活动项目进行财务分析，以确保达到低成本高效率的最适宜的方案。
Perform financial analysis on advertising and promotion programs to ensure optimum performance at lowest possible costs.
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