一些品牌名声很差，就导致负品牌资产。
Some brands acquire a bad reputation that results in negative brand equity.
负品牌资产可以通过调查衡量，在调查中消费者指出，和一般产品相比，买该品牌需要折扣。
Negative brand equity can be measured by surveys in which consumers indicate that a discount is needed to purchase the brand over a generic product.
瓦菲商场的350家店铺销售着全世界最具原创性，最有价值，最负盛名的品牌，其中很多商品仅在瓦菲独家出售。
Wafi City Mall has over 350 stores offering the world's most original, valued and significant brands, many of which are limited to Wafi.
虽然IBM的个人计算机不如市场上其他一些计算机那么先进，但它得到计算领域最富负盛名的品牌的支持。
IBM's PC was less advanced than some other machines on the market. But it was backed by the most reputable name in computing.
锐步品牌部门的营业毛利率降至负11.3%，而2008年上半年毛利率为负2.4%，同时该部门销售额下滑4.3%。
The operating margin at the unit slumped to a negative 11.3%, compared with a negative 2.4% in the first half of 2008, while sales at the division slipped 4.3%.
在短短几年里，金旗奖就由一个在单一领域评比公关案例的奖项，成长为中国传播奖项里面最负盛名的品牌之一。
In just a few years, Golden Flag award has grown from a collection of cases in a single area, to one of the most prestigious communications awards in China.
如果在相同的情况下，顾客对品牌营销活动的反应更差，则称品牌具有负的基于顾客的品牌资产。
A brand is said to have negative customer-based brand equity if consumers react less favorably to marketing activity for the brand under the same circumstances.
在合同期内，不再代理其他任何品牌的负压产品。
During the contract period, no agency of any other brand of vacuum products.
在合同期内，不再代理其他任何品牌的负压产品。
During the contract period, no agency of any other brand of vacuum products.
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