只有在高校图书馆形成系统的读者关系管理模式,才能实现“读者导向”服务模式的升级。
Only forming the systemic management mode of reader relation in university library could implement the updating of the reader-guided service mode.
读者价值是图书馆竞争优势的新来源,而读者关系管理对提高读者满意度、提升图书馆竞争优势起着至关重要的作用。
Reader value is considered as a new source of library's competitive advantages, and RRM plays an important role in improving reader satisfaction and promoting library's competitive advantages.
做好读者服务,关键在管理服务队伍,处理好服务队伍的人际关系。
The key to do a better reader service lies on management service team, which can do a good job in treating the interpersonal relationship of service teams.
企业的客户关系管理与图书馆的读者管理具有一定的相似性。
There are some comparabilities between customer relationship management and reader management.
把客户关系管理(CRM)引入图书馆管理,符合图书馆的“以读者为中心”的工作模式。
Introducing the Customer Relationship management (CRM) to the library management is complied with the library working pattern approaches "take the reader as the center".
把客户关系管理(CRM)引入图书馆管理,符合图书馆的“以读者为中心”的工作模式。
Introducing the Customer Relationship management (CRM) to the library management is complied with the library working pattern approaches "take the reader as the center".
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