通过分析，旨在引起人们对商务口译中的语用失误现象的重视。
Through the analysis of examples, this paper aims at raising people's awareness of the phenomena of pragmatic failures.
本文主要采用对比分析法来分析跨文化交际中的语用失误现象，来避免交际的失败。
The thesis is intended to have the analysis on the pragmatic failures in the course of the intercultural communication by comparison, aiming at the avoidance of the communication failure.
第二章作者提及了国际商务谈判中出现的语用失误现象，并对此进行了详细的描述和分析。
In Chapter Two, the author puts forward the issue of pragmatic failure and then elaborates on the phenomenon of pragmatic failure in cross-cultural negotiation.
第一章介绍了大学英语教学的目的及中国英语教学的现状，指出大学英语学习者的语用失误现象。
It presents the current situation of College English Teaching and learning in China. It points out the fact that English learners have committed various pragmatic failures in communication.
对委婉语现象的研究有助于培养跨文化交际意识，避免语用失误。
The study on euphemism phenomenon helps to cultivate the consciousness of cross cultural communication and avoid pragmatic errors.
称赞语是一种普遍的社会现象，恰到好处的使用它能拉近交际双方的距离，避免语用失误。
Praise is a universal social phenomena. Tactful applying it can shorten the distance of communicator, and avoid pragmatic failure.
交际中的跨文化语用失误是中国学生在外语学习中经常遇到的现象。
It is rather common for Chinese students to encounter intercultural pragmatic failures in foreign language learning.
语用失误是异文化冲突的常见现象，也是导致跨文化交际故障的重要根源。
Pragmatic failure is a common phenomenon of the different cultural clashes and also an important source of the intercultural communication breakdown.
语用失误属于语言形式正确但是达不到圆满的交际效果的语言使用现象。
Pragmatic failure is described as failure of performance, which is linguistically correct but still fails to achieve the intended communication purpose.
文章试从文化角度分析交际中的跨文化语用失误，探讨造成这种现象的原因，并提出克服这种现象的相应措施。
This paper analyses intercultural pragmatic failure in communication, discusses the reasons and presents some measures to avoid the failure.
理解这两个理论的基本框架，探讨关联理论与会话含意理论之差异，对于解释跨文化交际中出现的语用失误与交际失败现象，最终取得成功的交际有着十分重要的意义。
For successful cross-cultural communication and explanation of pragmatic misuse and communication failure, it is very useful to understand and master the basic opinions of the two theories.
语言语用失误是由多种因素引起的一种交际失误现象。
Pragmalinguistic failure is a kind of communication failure caused by many factors.
但近几年主持人在镜头面前“语用失误”的现象屡见不鲜，并有愈发严重之势。
But before the cameras in recent years, host "pragmatic failure" common occurrences, and have become increasingly rampant.
但近几年主持人在镜头面前“语用失误”的现象屡见不鲜，并有愈发严重之势。
But before the cameras in recent years, host "pragmatic failure" common occurrences, and have become increasingly rampant.
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