今天我们将讨论为什么文案是如此的重要，谁又应该学习掌握它，以及如何做好内容为中心的设计。
Today we'll discuss why copywriting is so important, who needs to learn it, and how to create content-centric designs.
如果一个网站设计机构希望增加销售额，有一种相对容易且快捷的途径：出售文案服务。
If a web design agency wants to increase their sales, there's one way that's easier and quicker than the rest: sell copywriting services.
这要求每个人，包括从管理层到一线员工(包括设计师、开发人员、文案人员和经理)都用相同的方式思考并实施。
It requires a need for everyone from board level to those on the shop floor (including designers, developers, copywriters and managers) to be thinking the same way and doing the same things.
大多数的网站，时间更多的花费在文案而非设计。
On most websites, more time is spent on copywriting than design.
作为文案人员，我最大的挫折之一是为一个设计不良的网站写内容。
As a copywriter, one of my biggest frustrations is writing copy for a website that's poorly designed.
设计师往往忘记重视设计结构那样重视编写文案，以便在网页上突出文案。
Designers often neglect to focus on both well-written copy and structuring a design so that it highlights the copy on the page.
文案即是设计，大多数应用程序都有糟糕的文案。
Writing is designing and most applications have terrible writing.
如果设计没有文案，在你了解要放什么在里面之前可以先留出一块方框。
To engage in design without copy is to build a box before you know what will be placed inside.
大多数任务与设计有关，诸如商标设计、广告文案写作和翻译等。
Most of the tasks are related to design, such as logos, copywriting for advertisements and documents, and translation.
我们公司的内部网站，设计和文案写作团队都可以帮助您公司的品牌。
Our in-house website, design and copy writing team can help your company's brand.
欢迎发表评论，让我们知道您对文章的想法，无论文案在您的设计过程是否很重要。
Leave a comment below and let us know what you thought of the article and whether or not copywriting is a main function of your design process.
没有文案部门或资深编辑与你的设计团队一起工作，只有你自己。
There's no copywriting department or senior editor working in conjunction with a design team, just you.
在这里我想说的关键点是，设计和文案是一个硬币上不同的两面，是相互联系密不可分的。
The point that I'm driving at here is that design and copywriting are two sides of the same coin; inseparable in every way.
然而问题是，我们对实在文案的忽视导致我们最终的成品大受影响，影响甚至超过那些差劲的设计。
The problem of course is that the neglect of solid copy will often cause the finished product to suffer as much or more than a poor design.
加上标题，文案，专栏，小挂件，导航，一切你能想到的，不要带设计。
Throw in the headlines, the copy, the features, the widgets, the navigation; everything you can think of, but do so without design.
我们拥有由演出顾问、资深文案、编辑、设计、媒介组成的专业团队！
We have from the performance consultant, a senior copy, edit, design, media, professional team composed of!
D&AD大奖设有30个不同的类别，几乎包括了从文案、艺术指导到建筑、平面设计、音乐录影和摄影等创意传达的各个方面。
The D&AD Awards span 30 different categories encompassing all aspects of creative communications from writing and art direction to architecture, graphic design, music videos and photography.
要求：至少拥有6年设计相关工作经验，有绘图基础及创意文案基础；
Requirements:At least 6 years of design related work experience. Graphic base, not copy writing base;
选择最好的网站是通过判断输入的网站使用七个标准-设计，易用性，文案，互动性，技术，创新和内容的使用。
Best websites are selected by judging the entered websites using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content.
又或者你可能会设计自己的文具或者标志，或者开始广告、文案公司。
Or, you may design your own stationery or logo, or begin an advertising or publicity campaign.
由此而浮现出一个常见的问题，作为一个设计师，写好文案是是否是你的工作职责。
A common question that arises out of this question is whether or not it's your job as a designer to write good copy.
领导业界的国际团队，让您的品牌在商业策略、行销、创意文案、视觉暨互动设计等专业领域都有最佳的表现。
Jaton comprises an international team with backgrounds in business strategy, marketing, creative writing, graphic and interactive design, and other professions.
这项服务涵括一系列专业流程：内容架构、创意文案撰写、创意设计，及最终设计执行。
Marketing Collateral Design consists of a detail-oriented process of content development, copywriting, creative design, and, finally, design execution.
对于网站设计，花在文案的时间比其余事件要多。
Once a website is designed, more time is spent on writing than anything else.
起初我是一名程序员，然后我做了多年文案工作，大概20年，在出版界、网络上然后是广告界，我只是刚刚才开始涉足设计工作。
I started as a programmer, and then I worked as a writer for many years, about 20 years, in print, online and then in advertising, and only recently have I started designing.
我们创意主导：平面广告创意、平面广告文案、平面广告设计。
Our design insists on: Prints Ads Originality, print Ads CW, print Ads Designing.
我们创意主导：平面广告创意、平面广告文案、平面广告设计。
Our design insists on: Prints Ads Originality, print Ads CW, print Ads Designing.
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