讯息诉求对广告态度有显著影响，以理性诉求较佳。
Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.
讯息诉求对广告态度有显著影响，以理性诉求较佳。
Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.
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