那样写能够让读者注意作品的内容与意义，而不是作者的心情和情绪。
Write in a way that draws the reader's attention to the sense and substance of the writing, rather than to the mood and temper of the author.
人们不太注意他们周围的环境和日常生活，所以当作家们描绘这些时，可能会让人感觉他们正举步维艰地引导读者。
People don't notice their everyday surroundings and daily routine, so when writers describe them it can sound as if they're trying too hard to instruct the reader.
因此，除了让你潜在的页面读者吓一大跳，为什么不创造一些有创意的、悦目的页面来引起访问者的注意呢？
So instead of scaring your potential page viewers and customers, why not create something creative and more pleasant for the eye to catch your visitor's attention?
作者的目的或许只是想告诉读者或者让读者意识到(存在于比较对象之间的)很有趣、值得注意的相似和不同之处。
The writer's purpose may be simply to inform, or to make readers aware of similarities or differences that interesting and significant in themselves.
使用对其格能帮助你保持页面的整齐并让读者能直接的发现你页面的关键点-比如说请读者注意的按钮。
Using a grid will help tremendously in organizing your content and directing users to key elements on your page – things like call-to-action buttons for example.
另外一点值得注意的是：不要用完你的读者，除非他们十分积极的要求阅读下一部，让他们休息一下，为了不可避免的重写，你甚至可能想让要一到两个读者一直保持新鲜的状态
Unless they actively ask to read the next draft, give them a break. You may even want to keep one or two reader friends “fresh” for the inevitable rewrite.
这样，你才能引导读者的注意，便于让读者抓住重点。
Only in this way can you attract the attention of readers, so that they can grasp your points.
他们并没有分散注意力，而是与网页的其它部分内容融为一体，这让他们减少了对读者的视觉刺激，也使这一广告形式获得成功的阅读率。
They aren't distracting and blend in with the rest of the content on the page, making them less visually irritating to the reader and ultimately more successful.
当您已经成功地让读者的注意，你必须认为注意。
When you have succeeded in getting the reader's attention, you must hold that attention.
要注意避免重复写同一想法，因为这让读者觉得很枯燥。
Avoid writing the same ideas over and over, because it becomes boring for the reader.
要注意避免重复写同一想法，因为这让读者觉得很枯燥。
Avoid writing the same ideas over and over, because it becomes boring for the reader.
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