当今儿童与广告研究的背景，是70年前瑞士著名心理学家让·皮亚杰提出的认知理论。

The backdrop to today's research on kids and advertising is the cognitive theory put forward over 70 years ago by the famous Swiss psychologist Jean Piaget.

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让•皮亚杰留意过一个孩子是怎样将开了一道口的盒子打开的。

Jean Piaget noticed how one child solved the problem of opening the lid of a box only when it opened its mouth.

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让•皮亚杰留意过一个孩子是怎样将开了一道口的盒子打开的。

Jean Piaget noticed how one child solved the problem of opening the lid of a box only when it opened its mouth.

youdao