前者主要源于认知、表达及意义映射的模糊；后者则主要是出于交际策略和语境效果的需要。
The former mainly comes from the ambivalence of cognition, expression and meaning mapping, while the latter is mainly out of the need of communicative strategy and context effects.
根据关联原则，人类交际认知在于花最少的努力去获取最大的语境效果。
In light of the relevance principle, the human cognitive communication is always geared to the greatest contextual effects for the smallest effort.
关联理论认为，在交际中接受者总是追求和遵循最佳相关的目标：即在认知过程中力图以最小的投入获取足够的语境效果。
Relevance theory states that, in communication receiver always pursue and follow the best related target: namely, in cognitive process with the smallest input to get enough contextual effect.
从认知的角度，关联论对交际的实质，过程和语境效果进行了探讨和研究提出了明示推理交际模式。
From the cognitive perspective, Relevance Theory puts forward "Ostensive Inferential communication Model", explaining the nature, mental process and contextual effects of language communication.
认知学家在格莱斯的关联准则的基础上结合斯珀伯和威尔逊的关联理论对沉默进行研究，认为沉默与特定语境似乎缺少关联因而获得较小的语境效果。
The cognitive research holds that silence seems to be irrelevant to the given context in light of Grice's maxim of relevance, and hence have very week contextual effects.
在《庄子》这一文本中，作者正是常常通过语境差的设置以暗示或寓意其修辞认知，并借此引起人们的注意与思索，从而达到最佳的交际效果。
By constantly creating context differentia, the writer of ChuangTzu implies his rhetorical cognition to draw attention and reflection, thus attempting to achieve the best communicative effects.
关联理论是建立在认知的基础上，其基本规则是最大关联性，即以最小的努力达到预期的语境效果。
Relevance Theory is based on the perspective of cognition and its basic rule is Optimal Relevance, that is, to fulfil the contextual effects with the least effort.
关联理论起源于认知科学，其核心为使读者用最少的精力取得最大的语境效果。
Originated from cognitive science, the core of relevance theory is trying to make the reader use least processing effort to get adequate contextual effects.
本文试图澄清关联理论中常常引起误解和争议的几个重要概念：关联、认知效果、语境效果。
She also makes it clear in this essay the interrelationships among relevant information, relevant expressive behavior, contextual effects, and cognitive effects.
本文试图澄清关联理论中常常引起误解和争议的几个重要概念：关联、认知效果、语境效果。
She also makes it clear in this essay the interrelationships among relevant information, relevant expressive behavior, contextual effects, and cognitive effects.
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