核心创意为：运用视觉夸张法以及讽刺性的幽默来说明，由于其惊人的清凉资产，因此海尼根能使身体的各部位复苏。
The core idea: By the use of visual hyperbole and sardonic humor assert that Heineken can revive parts of the body (and anything else ) because of its amazing refreshing properties.
雕塑家穆克创作的雕塑作品真实地发映了人体的特点，同时又能以夸张的人体比例创造出视觉上的冲击力，如这尊名为“在床上”的雕塑。
Mueck creates pieces which faithfully recreate the human body, while playing with scale to create visually stunning sculptures, such as in Bed.
天马行空的想法和夸张的后期一种不一样的视觉风潮…摄影只有一直往前走没有停止。
Imaginative ideas and exaggerated later a different kind of visual agitation... Photography is only go straight ahead without stop.
夸张的视觉表现是否让你厌烦？
人物以夸张、变形为手段；强调造型形体本身所展现出的一种极强的表现张力，增强了对于视觉的冲击，对心灵的憾动。
The figures are all distorted and exaggerated, which sets off the extremely expressive tension of forms themselves, enhancing the visual impact while striking a chord in each and everyone's heart.
这些作品充满视觉活力，笔触有力、夸张，画物捕捉迅速，其生命力给人印象颇深。
These works impress through a kind of visual vigour and vitality, evident in a forceful brushwork and bold and quick grasping of the painting object.
最后，夸张鲜艳的印花设计会营造出一种不透明的视觉效果，把人们对透视装的恐惧一扫而光。
And finally, bold prints can help take the fear out of sheer as they create an illusion of being more opaque.
夸张：夸张是为了增加角色表情和动作的视觉效果。
Exaggeration: Exaggeration is used to increase the readability of emotions and actions.
夸张：夸张是为了增加角色表情和动作的视觉效果。
Exaggeration: Exaggeration is used to increase the readability of emotions and actions.
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