西方社会心理学的研究成果证明广告具有性别教育功能。中国广告中的女性形象在一定程度上误导女性的社会角色定位。

The paper proceeds from the gender role education function of advertising and provides a comparative analysis of gender roles in Chinese advertising and social contexts.

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虽然社会心理学根植于整个西方文明的知识土壤里，其今日的繁盛却被认为是典型的美国现象。

While the roots of social psychology lie in the intellectual soil of the whole western civilization, its present flowering is recognized to be characteristically an American phenomenon.

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研究目的希望补充目前西方公共关系理论欠缺社会心理学及文化心理学观点的问题。

It addresses general problem areas in the Western public relations literature, factoring in the implications of social psychology and cultural psychology for organization-public relationships.

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研究目的希望补充目前西方公共关系理论欠缺社会心理学及文化心理学观点的问题。

It addresses general problem areas in the Western public relations literature, factoring in the implications of social psychology and cultural psychology for organization-public relationships.

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