在2005年，正如作者所观察到的，法国的人均实际消费仅为美国的60%，表面上美国人的平均经济状况似乎比法国人好得多。
In 2005, as the authors observe, real consumption per person in France was only 60% as high as the U.S., making it appear that Americans were economically much better off than the French on average.
尽管表面上企业营销和消费者营销的区别很明显，二者之间存在着更微妙的区别和更重要的分歧。
Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications.
不过，最为热心的道德消费者将面临复杂的权衡取舍，有时表面看是明显的道德选择往往是错误的。
But even the keenest ethical consumer faces complicated trade-offs, and sometimes the apparently obvious ethical choice turns out to be the wrong one.
表面上看，人们更理智地消费。
中国整体零售消费增长的温和放缓，掩盖了表面之下的多重动荡。
A gentle moderation in China's headline retail spending growth conceals multiple upheavals beneath the surface.
但辐照杀菌还未被美国人广泛地接受。食品生产者担心表面上的利益并不能抵消潜在的消费者反抗所带来的代价。
Food manufacturers worry that the apparent benefits do not justify the cost or the potential consumer backlash.
从表面上看，第一回合是消费者赢了，但别忘了“道高一尺，魔高一丈”，谁笑到最后还不一定呢。
Ostensibly, consumers won the first round, but do not forget "the law is strong, saying," Who is not necessarily to laugh.
从表面上来看，好像消费者会很烦，其实并不是这样。
On the face of it, as consumers are very vexed, actually it was not so.
适用于移动通讯、计算机、各种消费电子、汽车电子等各种电子设备的表面贴装直流或脉动电路。
For mobile communications, computers, various consumer electronics, automotive electronics and other electronic devices, surface mount DC or pulsing circuit.
这种方式从表面上看似乎存在着欺骗消费者的嫌疑，但从法律上讲并不违法。
In this way the surface there appeared to be suspected of cheating consumers, but in legal terms is not illegal.
然而，这种价格回的过程中，提高利率，以减缓对消费者的影响，但一般都推迟一到两年的表面。
However, this price back in the process of raising interest rates to slow the impact on consumers, there are generally delayed one to two years to surface.
我们重视社区、文化和生命的价值，超越表面的消费。
We value community, culture and life above superficial consumption.
该公司如今仍然运行良好，表面上看来是一个很好的消费增长故事，因为越来越多的中国家庭购买洗衣机和冰箱。
The company remains in good health, and superficially offers a good consumer growth story, as more Chinese households are buying washing machines and fridges.
这不是消费者群体发生了改变，而是新的消费者不那么关心表面的奢华了。
'It's not that the consumers are changing. It's that the new consumers are less concerned about being flashy.
这些优点使设计者能既节省钱又节省插件板空间。 适用于移动通讯，消费电子，汽车电子等各种电子设备的表面装贴。
These advantages have enabled the designers to not only save money and save board space. for mobile communications, consumer electronics, automotive electronics and other electronic equipment, SMT.
这些优点使设计者能既节省钱又节省插件板空间。 适用于移动通讯，消费电子，汽车电子等各种电子设备的表面装贴。
These advantages have enabled the designers to not only save money and save board space. for mobile communications, consumer electronics, automotive electronics and other electronic equipment, SMT.
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