你的广告必须能吸引注意力，激发消费者的兴趣，令人产生对你产品的欲望，并激励人们采取行动来购买你的产品。
Your ad must attract attention, stimulate consumers' interest, create a desire for your product, and motivate people to take action to buy your product.
如果在使用定位服务时发现定位广告，近一半用户会采取行动。
Nearly half of those who noticed ads while using a location-based service took some action.
您的广告文案和对用户行动的呼吁应该在用户需求和企业目标之间有所平衡。
Your AD copy and call to action should balance the users' needs with your business objectives.
这个广告并没有什么可怕的错误，但它只是不大可能让用户采取行动。
There is nothing horribly wrong in this ad, it's just that it likely won't compel a user into action.
微软高管明确表示，在在线广告业务失利于谷歌后，他们被迫采取行动。
Microsoft executives left no doubt that they had been forced to act after losing ground to Google in the online advertising business.
测试电子邮件广告的要素包括：发送日期和时间、频率、个性化、主题和内容、价格和推广的行动。
Ideas for testing email campaigns include: sending day and time, frequency, personalization, subject and contents, prices, and call to action.
肖恩·康纳利(Sean Connery)得知自己“主演”阳痿药广告后威胁要采取法律行动。一同遭殃的还有贝克·汉姆，他对此也怒不可遏。
Sean Connery was forced to threaten legal action after learning that he was "starring" in adverts for an anti-impotence drug alongside David Beckham - who was similarly furious.
他预测道，按行动付费需要有自己独特的环境，因为从点击转换到行动要依赖于各种各样的因素，比如广告客户网站的使用方便度。
Pay-per-action will be a niche, he predicts, since converting a click into an action depends on a variety of factors such as the ease of use of the advertiser's website.
通常情况下，消费者需要习惯于看到广告然后才会采取行动。
Often, consumers need to get used to seeing your AD before they'll act on it.
这一发现牵涉到很多内容，包括广告商，他们很乐意预测你的行动；还包括教育家，他们可以预测学生实际上会掌握多少知识。
This has major implications for everything from advertisers, who would very much like to anticipate what you'll do, to educators, who could predict how much knowledge students will actually retain.
许多公司已经在探索以消费者的行动来向广告主收费的其他方法了。
Some companies are already exploring other methods of charging advertisers for consumers' actions.
学院已经修改了规定，允许制片方购买30秒的广告时段来放映他们一部电影的预告片，而昨天的举动看起来只是行动的第二阶段。
The Academy had already changed the rules to allow studios to buy one 30-second commercial slot to show a trailer for one of their films and yesterday's move simply appears to be stage two.
她还呼吁广告业也采取行动。
She also called the actions of the advertising industry into question.
现代公司的超级碗开局后，跟进行动是在ABC台播放的奥斯卡颁奖典礼广告闪电战，这也是现代公司首次携手奥斯卡的全美表演。
Hyundai followed up its Super Bowl gambit with an AD blitz in ABC's Academy Awards broadcast, its first national play with the Oscars.
广告周四的救灾行动看来提高了一些速度。
他们唯一的行动钓鱼广告是什么使他们的工作。
The only action they have is what the angler ads to make them work.
广告作为一种特殊文本，其最终目的和功能是说服消费者采取行动购买宣传的产品或者服务。
As a special text type, the purpose of advertising is to persuade the audience to get action to buy the products or services advertised.
联合利华在网上发布了一个攻击美容产业的视频，名字叫做“冲击”，其广告口号为“抢在美容产业行动之前告诉你女儿”。
Unilever made an online video called “Onslaught” as a sort of attack on the beauty industry, with slogans such as “Talk to your daughter before the beauty industry does.”
广告标语中的体验形式为感官、情感、思考、行动和关联，可以使产品在未被使用之前就增加其体验价值。
The experience mode of tag line like sense, passion, thought, action and relation can increase its experience value before using product.
广告的目的是使人认识、理解某个公司、某种商品或服务，以说服消费者采取行动。
The purpose of AD is to spread the main idea of a company's products or service home, to persuade consumers to take action.
广告的目的是使人认识、理解某个公司、某种商品或服务，以说服消费者采取行动。
The purpose of ad is to spread and make consumers understand the main idea of a company's products or service , try to persuade consumers to turn to behaviors.
公益广告通过对情态表达、情态取向的巧妙运用来表明观点，影响读者的态度及行为，达到劝说读者采取特定行动的目的。
By the use of various modal expressions and modal orientations, public service advertisements try to influence the reader' s behavior and persuade them to take certain actions.
有更大的广告行动吗？
由此，用户心智决定了手机广告的成败，决定着用户的需求和行动。
As a result, users of mobile advertising mind the decision of the success or failure will determine the user's needs and actions.
广告是一种传播方式，用来说服观众(观众、听众或读者)对产品和创意或服务采取一些行动。
Advertising is a form of communication used to convince the audience (viewers, listeners or readers) to take some action on the products and ideas, or services.
广告文案的本质是促使受众行动而非炫耀文案的华彩丽服。
The nature of the letter is the action of target audience but flowery diction.
在二个国家运用到的一则广告讯息凸显扶轮的根除小儿痲痹行动。
One AD message being used in both countries highlights Rotary's polio-eradication efforts.
所以广告专业人员必须了解人们是如何行动、如何思考的，了解人们为什么购买、购买什么，这需要高超的技巧。
So advertising professionals must understand how people act and think—and why they buy, what they buy, and this requires great skill.
所以广告专业人员必须了解人们是如何行动、如何思考的，了解人们为什么购买、购买什么，这需要高超的技巧。
So advertising professionals must understand how people act and think—and why they buy, what they buy, and this requires great skill.
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