社交网也会对消费者行为产生深远的影响，从而驱使各家公司把大量营销预算转移到自己身上。
They will also have a profound influence on consumer behaviour, prompting firms to shift a hefty chunk of their marketing budgets in their direction.
我们聊了很多话题，从个人理财到行为变化，劝说心理，营销策略，媒体及出版等行业。
We were spinning on all sorts of topics, from personal finance to behavioral change, the psychology of persuasion, marketing, strategy, media, publishing.
这种业绩差异被归因于企业战略遵循行为的不同，例如不同的生产方法、不同的组织形式、不同的营销和分销。
The performance differentials were then attributed to the differences in strategy-following behavior of firms such as different product approaches, organizational forms, marketing, and distributions.
将你的营销策略传播建立在共同动机和行为之上，你就会成功。
Design a marketing strategy that builds on common motivations and behaviors for its transmission, and you have a winner.
各种各样的大学似乎都曾有过可鄙的营销行为，所以应该对他们一视同仁。
All sorts of colleges seem to have been guilty of shabby marketing. They should be treated the same.
作者：对神经营销持批评态度的人士担心，它可能被过多地用来控制消费者的购买行为和购买决定。您怎么回复这种担忧？
GeekDad: How do you answer the critics of neuromarketing who fear that neuromarketers could have too much control over our buying behavior and decision making?
诚然，即使销售的机票数量很少，泛蓝的网上竞拍机票的行为是一个营销策略。
Of course, given the small number of tickets on sale, JetBlue’s auction was chiefly a marketing stunt.
不过，正当他们与这些迫在眉睫的麻烦搏斗时，营销人士也在思考，由这场衰退所触发的消费者行为会产生怎样的长期改变。
But as they battle with these immediate problems, marketers are also pondering what longer-term changes in consumer behaviour have been triggered by the recession.
上图 揭示了B2B公司在社交网络上的行为，这应该是多数人都应该了解的B2B社交媒体营销常识。
This infographic spells out behaviors for B2B marketers on the social web that are pretty much common sense for individuals.
更好的了解消费者行为、倾向、意图和喜好，可以让营销人员获得更有效和更相关的信息。
Better understanding of customer behaviors, predispositions, intentions and preferences enables more effective and relevant messaging.
策略（Policy）--社会营销项目在激励个体行为改变方面很有效，但是维持这样的改变却是困难的，除非他们所处的环境长期支持这种改变。
Policy--Social marketing programs can do well in motivating individual behavior change, but that is difficult to sustain unless the environment they're in supports that change for the long run.
Markey (D - Mass.)和JoeBarton (r - Tex .)上周说，他们正忙于一项关于限制商业行为收集青少年个人信息的法案，同时也包括阻止市场将青少年作为商业营销目标。
Markey (D-Mass.) and Joe Barton (R-Tex.) said last week they are working on a bill to limit the collection of personal information about teens and prevent targeted marketing to them.
如果你(巧妙的)花时间和金钱的话，你可以讲一个广为流传的能影响别人并改变行为的故事。营销可以使人们买那些原本不会买的东西。
If you spend time and money (with skill) you can tell a story that spreads, that influences people, that changes actions.
而对营销人员来说，大奖能为他们提供极具价值的第三方认可，它能有效地用于荐证广告（advertising testimonials，源自美国联邦交易委员会制定的《荐证广告行为指引》（Guides Concerning Use of Endorsements andTestimonials in Advertising——译注）。
For marketers, the award provides a high-value third-party endorsement that can be used effectively in advertising testimonials.
群体行为在市场营销中的应用。
我是在教消费者行为学和广告的，但是我谈论最多的是广告和营销对我们人类有什么影响？
I teach consumer behavior and advertising, yet a lot of what I talk about is, How does all this advertising and marketing impact us as human beings?
它远远落后于广告和市场营销领域，而这些领域从几十年前就已经开始学习、尝试和改进影响人们行为的艺术了。
This industry is far behind industries such as advertising and marketing, which have studied, tested, and honed the art of influencing people's behavior for decades.
做这种工作，你需要掌握网络技术和市场营销技能，通晓搜索引擎逻辑学和对网民行为的灵敏嗅觉。
For the job, you'll need a mix of technical and marketing skills, grounding in search-engine logic and a nose for website user behavior.
最终，科特勒逐渐认识到，营销是一种双方的价值交换活动，因此，它不仅是一种商业行为，更是一种社会行为。
Eventually Kotler came to see marketing as being about the exchange of values between two parties and, as such, a social activity, not just a business one.
无论是默认的还是明确决定的，他们都是市场营销所必需的基本行为。
They are the fundamental actions that marketing requires whether determined explicitly or by default.
人们甚至可以将它称为营销违规行为。
但是营销专家知道，消费者的偏好也由以下因素塑造——我们周围人的评价、社会行为模式以及文化潮流。
But marketing experts know that consumer preferences are also shaped based on the taste of our peers, and on social norms and cultural trends.
明智的病毒式营销会利用人的共同动机和行为。
Clever viral marketing plans take advantage of common human motivations.
在如今基于用户行为历史和习惯的展示型广告时代，这就是旅游营销人员的推广手段。
In this era of contextual and behavioral display advertising, that's how travel marketers roll.
广告商及营销公司发明新方法追踪计算机用户网上活动的行为招致（公众）对于互联网隐私的担忧，进而引发了一系列法律诉讼、阴谋论并增添了消费者的忧虑。
Worries over Internet privacy have spurred lawsuits, conspiracy theories and consumer anxiety as marketers and others invent new ways to track computer users on the Internet.
这些措施的应用，以及与购买行为关系模型提供了一个营销经理立即实用工具。
The application of such measures and the modelling of relationships with buyer behaviour provides an immediate practical tool for marketing managers.
“感激可以激发起积极的互惠行为，”里士满大学(Universityof Richmond)营销学教授兰迪·拉希奥说。
"Gratitude motivates positive reciprocal behavior," says Randy Raggio, a marketing professor at the University of Richmond.
的一个组成部分，有针对性的营销是通过跟踪上网行为的用户访问该公司的网站上。
One component of targeted marketing is through tracking online behavior of customers that visit the company's website.
的一个组成部分，有针对性的营销是通过跟踪上网行为的用户访问该公司的网站上。
One component of targeted marketing is through tracking online behavior of customers that visit the company's website.
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