伴随着供应链管理下现代物流业的蓬勃发展，物流供应商需要寻求能够激发市场需求、永葆企业活力的先进营销理念。
With the rapid development of modern logistics based on Supply Chain Management, logistics enterprises need various advanced marketing ideas to stimulate market demands and enterprising creativity.
价值链基础上的合作网络需要实现无缝营销管理。
Cooperative network based on value chain should realize seamless marketing management.
本文从供应链管理一体化的基础上探究营销运作新技术策略。
This paper investigate new technique in operation in marketing strategy from the supply chain Manage the foundation top that integral whole turn.
供应链管理还可解决网络营销的瓶颈，使网络营销效果倍增。
In addition, supply chain management will solve the difficulties appear in the course of marketing online, and make it more efficient.
接着，论证了选择差异化营销的必然性，具体提出了实现差异化营销的四个主要途径，即市场定位、服务、渠道差异化和价值链管理。
Specifically, four major methodologies to implement the diversity marketing strategy are proposed, namely, market orientation, services, channel diversity and value chain management.
本文结合市场营销的需求特征与供应链管理的内在优势，分析面向市场营销的供应链管理匹配问题。
This paper makes a study on the market-oriented supply chain management model, in term of marketing characters to match the proper SCM.
最后，通过XX公司的供应链管理模式案例研究，理论结合实际分析面向市场营销的供应链管理模式对提升公司的市场竞争能力的贡献。
At the end, with the research of XX company SCM, theoretically as well practically analyse the contribution of the market-oriented SCM to the ability of company competition increased.
对预测结果在营销管理和供应链管理中的应用进行了分析，取得了较好的效果。
The prediction result and its applications in the marketing management and supply chain management are discussed.
本论文从快速消费品行业的定义揭示了其规模化生产、规模化销售的行业特征，从理论上说明了快速消费品行业的营销模式、管理模式、供应链管理及其相适应的财务管理特点。
FMCG can reflect the economic strength of one nation. Begin with the definition of FMCG, it reveals the big scale of production and sales of FMCG feature in this paper.
其次，研究了营销策略与供应链管理模式的关系，根据不同的市场营销策略来匹配相应的供应链运作模式，提高企业的市场竞争力。
Then, it studies the relationship between market strategy and SCM, establishing the market-oriented SCM model to increase the ability of competition.
其次，研究了营销策略与供应链管理模式的关系，根据不同的市场营销策略来匹配相应的供应链运作模式，提高企业的市场竞争力。
Then, it studies the relationship between market strategy and SCM, establishing the market-oriented SCM model to increase the ability of competition.
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