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    The value-oriented mode is the base and premise of marketing moral construction, the moral evaluation is the resource of the stimulation and restriction mechanism.

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  • 借助这些标准规范可以分析现代企业营销行为道德,并进行营销道德判断和评价

    With these ethical standards and criterions, we can analyze and evaluate the ethics of modern enterprise's marketing behaviors.

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  • 借助这些标准规范可以分析现代企业营销行为道德,并进行营销道德判断和评价

    With these ethical standards and criterions, we can analyze and evaluate the ethics of modern enterprise's marketing behaviors.

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