本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
本文的研究结论将会对中国电信陕西公司营销渠道的构建、改进及其渠道绩效评价工作起到一定的参考作用，帮助其获取持续竞争优势。
The paper can help Shaanxi Telecom to build and improve their marketing channels , to improve channel performance evaluation to have a sustainable competitive advantage.
本文的研究结论将会对中国电信陕西公司营销渠道的构建、改进及其渠道绩效评价工作起到一定的参考作用，帮助其获取持续竞争优势。
The paper can help Shaanxi Telecom to build and improve their marketing channels , to improve channel performance evaluation to have a sustainable competitive advantage.
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