第五部分，介绍了商业银行营销绩效评价指标体系应用过程。
The fifth part have introduced the process applying about Index System of Marketing Performance in commercial bank.
从营销效益、营销流程、营销能力三个方面，建立了一套L物流企业营销绩效评价指标体系。
The paper has set up performance evaluation system for L logistics enterprise's marketing from the marketing benefit, marketing processes and marketing capacity.
这种框架性的路径对于营销绩效评价的理论研究和企业中营销评价指标体系的构建都是十分必要的。
This model offers a framework approach for marketing performance assessment research and firms to introduce marketing performance measurement system.
本文从多角度梳理了影响营销绩效评价的主要因素，基于市场导向提出了营销绩效评价指标体系构建概念模型。
This paper analyzes the factors which affect marketing performance measurement, and tests the hypotheses to establish a concept model of marketing measurement.
主要探讨了企业在设计或改造现有的营销渠道时如何对中间商进行绩效评价的问题。
This paper mainly probes into the problem of how the enterprise to make evaluation of the performance of the middleman in the course of designing and reforming current marketing channel.
本文的研究结论将会对中国电信陕西公司营销渠道的构建、改进及其渠道绩效评价工作起到一定的参考作用，帮助其获取持续竞争优势。
The paper can help Shaanxi Telecom to build and improve their marketing channels , to improve channel performance evaluation to have a sustainable competitive advantage.
第六章是BVMC营销体系绩效评价。
Chapter six is the assessment on BVMC's marketing performance.
营销渠道管理包括：产品管理、定价管理、促销管理、物流管理、渠道成员的激励和绩效评价。
Marketing channels management include, products management, pricing management, promotion management, logistic management, the motivation and evaluation of channel members.
针对营销渠道绩效评价的方法提出了优化措施，并对改善渠道绩效的管理提出了改进建议。
At last, optimization measures have been proposed to improve the performance evaluation methods and the performance management of the marketing channels.
针对营销渠道绩效评价的方法提出了优化措施，并对改善渠道绩效的管理提出了改进建议。
At last, optimization measures have been proposed to improve the performance evaluation methods and the performance management of the marketing channels.
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