第五部分，介绍了商业银行营销绩效评价指标体系应用过程。
The fifth part have introduced the process applying about Index System of Marketing Performance in commercial bank.
从营销效益、营销流程、营销能力三个方面，建立了一套L物流企业营销绩效评价指标体系。
The paper has set up performance evaluation system for L logistics enterprise's marketing from the marketing benefit, marketing processes and marketing capacity.
这种框架性的路径对于营销绩效评价的理论研究和企业中营销评价指标体系的构建都是十分必要的。
This model offers a framework approach for marketing performance assessment research and firms to introduce marketing performance measurement system.
其次是年金公司在内部营销管理中存在的问题，第三是年金产品由于其特有的复杂性对营销绩效造成的影响。
Second is the problem in marketing management of annuity company. Third is the complexity of annuity and its influence to marketing.
本文从多角度梳理了影响营销绩效评价的主要因素，基于市场导向提出了营销绩效评价指标体系构建概念模型。
This paper analyzes the factors which affect marketing performance measurement, and tests the hypotheses to establish a concept model of marketing measurement.
公共营销绩效评估具有重要的社会和经济含义，设计评价指标体系、选择科学合理的评估方法是科学营销所必需的。
Effects evaluation of public marketing has significant social and economic meanings, designing the evaluating index system, choosing scientific and rational evaluating methods are necessary.
服务营销的基本理念是通过提高顾客满意度，赢得顾客忠诚，最终实现企业经营绩效的改进和企业长期利润的增长。
The basic idea service marketing is that the enterprise realizes to improve management and the long-term profit through enhancing the degree of customer satisfaction and winning the loyal customer.
企业只有依赖产品技术创新、营销渠道畅通、竞争绩效强劲，才能获得成功。
A successful enterprise depends on product innovation, better marketing channels and effective competitive performance.
比如，我们可以将关键绩效指标和营销信息展示出来，以保持信息透明，传达工作进度，或根据之前的想法进行头脑风暴等。
For example, we display key performance indicators and marketing messages to keep information transparent, communicate progress and brainstorm off previous ideas.
前言：目的：利用现代绩效管理来激发营销团队的潜力，促进其为企业带来好的效益。
OBJECTIVE: To stimulate the potentiality of the marketing group by utilizing modern performance management for the benefits of enterprises.
权力使用是营销渠道研究中的重要领域，但以往研究较少涉及权力使用对渠道绩效的影响。
Use of power is an important area in the study of marketing channel, but the existing studies don't explore the effect of it on channel performance.
主要探讨了企业在设计或改造现有的营销渠道时如何对中间商进行绩效评价的问题。
This paper mainly probes into the problem of how the enterprise to make evaluation of the performance of the middleman in the course of designing and reforming current marketing channel.
其次，介绍了A公司的状况、传统客户及特点、传统产品的营销策略和绩效评估。
Then, this paper describes the a's status, and characteristics of traditional customers, the traditional product marketing strategy and performance assessment.
第六章是BVMC营销体系绩效评价。
Chapter six is the assessment on BVMC's marketing performance.
通过换算得到每位营销人员的综合绩效分数。
Receive each of marketing personnel's comprehensive mark of performance through converting.
本文研究的主要内容是营销活动对财务绩效的影响。
The thesis mainly focuses on the influence of the marketing activities towards the financial performance.
营销是有效和高绩效业务的关键环节。
Marketing is a crucial part of an effective and high performing business.
本文的研究结论将会对中国电信陕西公司营销渠道的构建、改进及其渠道绩效评价工作起到一定的参考作用，帮助其获取持续竞争优势。
The paper can help Shaanxi Telecom to build and improve their marketing channels , to improve channel performance evaluation to have a sustainable competitive advantage.
文章从关系营销学的角度，通过采用客户关系图来构建大客户经理的关键绩效考核指标体系。
This article USES the customer relational graph from the relational marketing study Angle to construct zhe KPI system of Key Account Manager.
本研究结果可为证券营销人员的招募与选拔、培训与开发、绩效评估、薪酬管理、职业生涯规划等人力资源管理工作提供参考。
The result can provide a reference for human resource management such as recruiting, training and development, performance management, compensation management and career design.
在子公司的协作下，通过对不同业务领域的产品组合设计和营销来打造金融控股公司的品牌形象，从而提升自身绩效。
FHC set up it's famous brand by way of diversified product and the cross-selling. It is also an important tool to enhance FHC's operation performance.
它在对关键环节进行控制和管理的基础上，充分发挥绩效的牵引和激励作用，提高营销组织的经营活力，实现管理和经营过程的统一。
On the base of controlling and managing key flows, it fully exerts the function of guidance and encouragement, improves the work vigor and realizes the unity of work and management.
它在对关键环节进行控制和管理的基础上，充分发挥绩效的牵引和激励作用，提高营销组织的经营活力，实现管理和经营过程的统一。
On the base of controlling and managing key flows, it fully exerts the function of guidance and encouragement, improves the work vigor and realizes the unity of work and management.
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