第四章运用市场营销组合理论分析了万路运业的服务营销组合策略。
Chapter four analyses the tactics of service marketing of Wanlu by means of marketing mix theory.
本文主要是研究营销组合理论在中小零售企业的系统运用问题，属于应用研究。
This article is to examine the marketing combination theory of small and medium-sized retail enterprises in the application of the system, which applied research.
营销组合理论的具有连续性。新旧组合理论不是相互替代而是相互补充和完善。
Marketing mix theories have undergone a continuous history, in which they got mutually complemented and perfected.
关系营销是对传统市场营销组合理论的变革与突破，是一种新型的市场营销理念。
Relationship marketing is the development and outbreak of the combined theory of the traditional marketing, and it is a new idea.
第二章介绍了相关的营销理论，包括营销环境理论，STP理论，营销组合理论。
Chapter 2 introduces related marketing theory, including marketing environment theory, STP theory, and marketing mix theory.
对这三个阶段的主要内容进行全面、细致的介绍和评析，以促进市场营销组合理论的进一步研究。
The article analysis the contents of the three stages carefully in order to promote the further research of the Marketing Mix.
本文首先对市场营销的相关理论，如市场细分与目标化理论、市场竞争理论、市场营销组合理论等进行回顾。
This article first marketing theory, such as market segmentation and target theory, competition in the market theory, portfolio theory, such as marketing review.
最后，根据营销组合理论针对TCL欧洲的市场问题提出了解决策略，也即，TCL开拓西欧市场的营销组合策略。
Finally, according to the marketing mix theory, the paper gives a solution on marketing mix tactics for TCL developing TV market in Western Europe.
营销组合理论、市场定位理论和顾客消费心理研究都是目前理论界和产业界研究的热点问题，它们各自的研究都取得了相当的进展。
Marketing mix theory, market positioning theory and customer psychology research are all hot topics in academic and industrial field at present. They all developed to a certain extent.
本文的主要目标是致力于把先进的营销组合策略理论更合理、更系统的运用到中小零售企业里面去。
The main objective of this paper is dedicated to the marketing combination strategy of advanced theory more reasonable and more systematic use of it to small and medium-sized retail enterprises.
本文的主要目标是致力于把先进的营销组合策略理论更合理、更系统的运用到中小零售企业里面去。
The main objective of this paper is dedicated to the marketing combination strategy of advanced theory more reasonable and more systematic use of it to small and medium-sized retail enterprises.
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