企业通过怎样的营销战略组合来体现企业的战略观念，形成企业的竞争优势。
Through what Marketing Strategy Combination can the enterprise express it's concept and then achieves it's competitive advantage?
市场营销组合通常指用四个P来描述产品在市场上的战略位置。
The Marketing mix is generally accepted as the use and specification of the "four p's" describing the strategic position of a product in the marketplace.
在进入二十一世纪后，营销组合中的产品、价格、地点、促销的相关战略已经变得越来越重要。
With the twenty-first century coming, the combination strategy of price, product, place and promotion in marketing become more and more important.
在竞争战略的理念指导下，市场营销组合设计作品、沟通、定价、渠道等要素，并强调设计服务传递设施的规划与布局。
Under the principles of the competition strategy, marketing organizes design work, communication, list price and channel, and emphasizes the layout of design service facilities.
不同类型的全球企业不仅在战略重点上有着显著的不同，而且有着不同的市场定位和营销组合实施。
Different global business has not only different strategic emphasis but also different market orientation and marketing portfolio.
目标市场战略和市场营销组合策略共同构成了华柴公司市场营销战略。
The target market strategy and marketing mix tactics form the marketing strategy .
基于这些新特征，在营销战略和营销策略层次提出具体的对策建议以帮助企业更好地制定营销组合。
Based on the new characteristics we propose Suggestions from tactics and strategy to help enterprise to formulate effective marketing mix.
接下来，给出了以产品与技术差异化、市场营销组合差异化为主要内容的差异化竞争战略实施方案。
Next, given the differential products and technologies, differential marketing combination as the main content of the differential competitive strategy.
第三部分是论文的核心部分，以第二部分的分析为基础，为h公司制定出切实可行的营销战略和营销组合策略。
The third part is the core of the thesis, it works out feasible sales and marketing strategies and marketing measure combinations based on the analysis in part II.
为什么会出现这种情况呢?因为公司发现运用营销组合中的产品、价格、促销这些战略来获得竞争优势已经变得越来越困难。
Why is there such a situation?Because the company found that the use of marketing mix of products, prices, promotions to gain competitive advantage has become increasingly difficult.
为什么会出现这种情况呢?因为公司发现运用营销组合中的产品、价格、促销这些战略来获得竞争优势已经变得越来越困难。
Why is there such a situation?Because the company found that the use of marketing mix of products, prices, promotions to gain competitive advantage has become increasingly difficult.
应用推荐