定位市场营销理论中的一个重要概念，分析定位的本来含义，研究市场定位？产品定位和竞争定位三者的逻辑关系，具有重要的学术价值。
It is of importance in academic aspect to analyze the original meaning and to probe into the logic relationship among market positioning, product positioning and competition positioning.
超市企业只有利用市场营销理论指导其经营与管理，才能更好地利用市场机会获取利润，用正确的市场定位获得消费者的青睐。
The supermarket must use the marketing theory and the scientific method, to coach the management, from this to get more profits and attract the consumer.
现代营销理论认为，一个企业的产品在顾客中的定位有三个层次：一是核心价值。
Modern marketing theory is that an enterprise's products are targeting customers in three levels: first, core values.
营销组合理论、市场定位理论和顾客消费心理研究都是目前理论界和产业界研究的热点问题，它们各自的研究都取得了相当的进展。
Marketing mix theory, market positioning theory and customer psychology research are all hot topics in academic and industrial field at present. They all developed to a certain extent.
论文以定位理论为基础，采用案例和理论相结合的方式，分析A公司营销模式。
The thesis based on positioning theory, selected the method which the case and the theory unify and analyzed A Corporation marketing pattern.
第三章结合STP营销理论对老年电视市场进行分析与定位，分析老年人口收视特征，确定老年电视的细分市场定位；
The third chapter analyses the attributes of the elderly audience with the STP marketing theory to determine the orientation and segmentation of the market of aged TV channels.
本论文从市场营销的理论出发，通过分析永嘉电信分公司的外部环境与内部环境，提出永嘉电信农村通信市场的市场细分与定位。
This paper embarks from the marketing theory, by analyzing the exterior and internal market environment of Yongjia Telecom, proposes the market segmentation and position of Yongjia Telecom.
本论文从市场营销的理论出发，通过分析永嘉电信分公司的外部环境与内部环境，提出永嘉电信农村通信市场的市场细分与定位。
This paper embarks from the marketing theory, by analyzing the exterior and internal market environment of Yongjia Telecom, proposes the market segmentation and position of Yongjia Telecom.
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