方法：以市场营销学理论为基础，采用文献检索和对比分析法。
METHODS:This study was conducted based on marketing theory using literature retrieval and contrast analysis method.
通过论文的写作，对市场营销学理论的加深了理解，对实际的营销工作起到了指导作用。
By finishing the thesis, the writer has widened and deepened the knowledge of marketing theories which supplies guidance for market assignments in the future.
论题结合市场营销学理论，探析了旅游规划中的营销概念问题，建立了旅游营销概念设计的一般逻辑结构图。
Based on marketing theory, this paper discusses the marketing concept in tourism plan and tries to set up a general logical structure model for tourism marketing concept design.
文章第三部分根据网络营销学理论和服务型企业服务营销7要素分析了指导天极网校构架网络营销体系的网络整合营销策略；
The third part analysed the practice of net integrated marketing strategy by the theory of on-line marketing and the 7 factors of service marketing.
本论文从HF电气集团公司(简称HF公司)的实际出发，结合现代市场营销学理论，系统地制定出HF公司电力二次设备市场营销战略。
I establish systematically the marketing strategy on electric power secondary Equipment for HF electric Corporation with modern marketing theory in this thesis.
本论文从HF电气集团公司(简称HF公司)的实际出发，结合现代市场营销学理论，系统地制定出HF公司电力二次设备市场营销战略。
I establish systematically the marketing strategy on electric power secondary Equipment for HF electric Corporation with modern marketing theory in this thesis.
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