如果你知道我的代理TopRank网络营销,我们会把讨论的内容公布在这里的网络营销博客上。这个会议的主题放在这儿非常合适。
If you know my agency TopRank Online Marketing and the content we publish here at Online Marketing Blog, you know the subject matter of this session is a perfect fit.
作者是Re:invention公司的CEO。该公司为妇女用品企业提供销售和公关服务,并且拥有全国最大的一百五十家营销博客。
Kirsten Osolind is CEO of Re:invention Inc., a nationally noted marketing and PR firm that helps companies market to women and hosts one of the nation's top 150 marketing blogs.
人们最不信任的信息来源则是:直接营销(21%);博客(18%);电视(13%);生活时尚杂志(11%);旅游媒体(11%)。
The least trusted sources of information are: direct marketing (21%); blogs (18%); TV (13%); lifestyle magazines (11%); and the travel press (11%).
他们希望通过病毒式营销方式能够创造一些很有趣的东西而引发短片的自我传播,就像人们通过邮件互相转发或者把相关网页的链接放在自己的博客上。
The hope in viral marketing is to create something that is so much fun that it will propagate by itself, as people e-mail it to each other or put the web link on their blogs.
另一方面,你(是指博客)跟这些小企业主相比却是个网上营销的专家。
You, on the other hand, are an online marketing expert compared to the average small business owner.
内容营销之所以困难有事是你自己造成的,不需要在每次编辑新的博客内容时都浪费时间做别人已经做好的事。
Content marketing is only as hard as you make it, and there is no need to reinvent the wheel every time you're trying to come up with new blog post topics.
克莱尔,或博客背后的实际的营销团队,开始张贴信息。
Claire, or actually the marketing team behind the blog, started Posting.
社交媒体、营销、公关相互融合真的很棒,让资深营销专家除了博客、教学和会议演讲外还可以展示她的成果。
It's a great intersection of social media and marketing plus pr position that allows this long time marketing professional to show her stuff, besides blogging, teaching and speaking at conferences.
她是一名社交媒体营销活动家和公关从业人员,她办有博客,并经营着一家叫新闻料(Press feed)的软件服务代理公司。
She’s an active social media marketing and PR practitioner that blogs and runs an agency as well as a software services company called Press feed.
博客的追随者将会知道我多少有点痴迷于微软Windows7的营销技巧。这当然是一个有趣的方法。
Followers of the blog will know I'm more than a little fascinated by Microsoft's marketing techniques for Windows 7, and this is certainly an interesting approach.
TopRank已经为Marketo公司作了两年搜索引擎优化,内容以及博客营销咨询服务。
Our agency TopRank marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years.
目前Twitter的书籍,Twitter的会议,Twitter的博客和大量文章都专注于Twitter的营销。
There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing.
一些公司把Twitter作为营销或公共关系渠道,非常像公司博客的延伸。
Some companies are using Twitter as a marketing or public relations channel, much like an extension to their corporate blogs.
数字营销公司ZetaInteractive通过研究折扣零售网站流量和博客发贴量,发现此类网站的业务在明显升温。
The digital marketing agency Zeta Interactive has measured a distinct increase in the buzz — recorded by the volume of Web-site and blog postings — surrounding discount retail sites.
数字营销公司ZetaInteractive通过研究折扣零售网站流量和博客发贴量,发现此类网站的业务在明显升温。
The digital marketing agency Zeta Interactive has measured a distinct increase in the buzz -- recorded by the volume of Web-site and blog postings -- surrounding discount retail sites.
多多关注那些成功的营销者还有那些有进取心的人,RobertFarrington认为通过社会书签创建反链接至你的博客是增加网站浏览率的一条关键性策略。
Pay attention to both the big players and the up and coming. Robert Farrington says that creating backlinks to your blog via social bookmarking is a key strategy for increasing traffic to your site.
我们也衡量,有多少人是通过我们在twitter、facebook或者是我们的博客上的营销活动而注册成为我们网站的买家或者是创意提供者的。
We also measure how many people register as buyers or creatives on our site based on our activities on networks like Twitter and Facebook, or our blogging.
那些“自己动手做(DIY)”的公司和个人对营销和优化商业博客的实践诀窍很感兴趣,对你们来说,请试试下面表单的营销和优化诀窍。
For those "DIY" companies and individuals interested in practical tips for marketing and optimizing a business blog, try out the following list of blog marketing and optimization tips.
这就是36岁的ChrisDahlen,一名狂热游戏玩家和《edge》杂志的游戏撰稿人,同时打理他自己的“拯救机器人博客”。 这家伙早就对游戏产品的营销免疫了,也不曾有过怀旧情绪。
But 36-year-old Chris Dahlen, an avid gamer and writer about games for Edge Magazine and his own Save The Robot blog, is immune to the marketing and has never seen the nostalgia.
正如任何的目标营销(企业博客是营销手段),它需要直接思考,以及始终如一的组织和运营方式。
Like any targeted marketing (and blogging for companies is marketing), it needs to be thought through, organized and delivered consistently.
在上周的柏林国际旅游展(itb)上,新加坡旅游局正式地推出他们的新品牌和电子营销策略——YourSingapore,而这一消息早已在博客圈里引起激烈的讨论。
The Singapore Tourism Board (STB) officially unveiled their new brand and digital strategy - YourSingapore - at ITB Berlin this week, and already the blogosphere is abuzz with chatter.
而仅当确实是交流的新形式(web邮箱,社会网络,微博客)时,病毒营销才起作用。
It only works when it is a genuinely new form of communication (webmail, social networking, microblogging).
6使你产品(无论是博客、电子书、会员网站还是其它的)的营销优于竞争对手
to market your product (be it blog, e-book, membership site, or whatever else) better than your competitors
因此,当你找到网上那个满腹牢骚的博客作者,你就是在进行客户服务,同时也是公关,市场调查,市场营销,销售,以及产品开发。
So when you reach out to that kvetching blogger you found online, you're engaged in customer service as well as pr, market research, marketing, sales, and product development.
除此之外,单纯的广告效果不如互动营销模式来的有效——例如,搭建一个博客平台或者论坛,供消费者讨论和传播信息。
Beyond this, pure advertisement tend to work not so well as a more interactive way - set up a blog or forum, let them talk and spread.
我每天都花数个小时写博客,而我今年最受欢迎的一篇却是“2009年的120条市场营销诀窍”。
I spend several hours blogging each day, yet my "120 Marketing Ideas for 2009" was many times more popular than any other post I published this year.
关于写博客的文章经常阐述RSS订阅者的重要性,而网络营销者经常谈论电子邮件订阅者的重要性。
Articles about blogging often talk about the importance of RSS subscribers. Online marketers often talk about the importance of email subscribers.
FM公司很好的解决了中小型博客的营销问题,它有15名营销人员代表博客作者与广告商谈判,成交后提取40%的佣金。
So FM's 15 sales people negotiate with advertisers on behalf of blogs they represent, keeping 40% of the resulting revenues.
Kahn认为“一个精明的学者会利用博客来营销他的观点并且‘放大’他新的研究成果。”
Kahn thinks it is: "The shrewd academic USES his blog to market his ideas and to 'amplify' his new academic results."
Kahn认为“一个精明的学者会利用博客来营销他的观点并且‘放大’他新的研究成果。”
Kahn thinks it is: "The shrewd academic USES his blog to market his ideas and to 'amplify' his new academic results."
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