除此之外，单纯的广告效果不如互动营销模式来的有效——例如，搭建一个博客平台或者论坛，供消费者讨论和传播信息。
Beyond this, pure advertisement tend to work not so well as a more interactive way - set up a blog or forum, let them talk and spread.
在这个广告泛滥的环境下，品牌代言人因其“名人效应”以及使品牌更加个性化和人性化等特征成为深受企业欢迎的营销传播手段。
In the environment of advertising overflow, brand spokesperson, who can make brand individuation and humanness, has become an important means of marketing communication.
他们的方法是如何对广告和整合营销传播不同于其它许多传统的机构？
How does their approach to advertising and integrated marketing communications differ from that of many other traditional agencies?
届时还将增添一项年轻广告人名册，旨在鼓励和支持在营销和传播领域里年轻的业内人士。
Young Marketers Registration will also be implemented to encourage and support young professionals in the fields of marketing and communication.
广告营销传播功能已经历经了告知功能、说服功能、诱导功能和沟通功能的四个阶段。
Advertising fundamental function has experienced four stages: informative function, persuasive function, inductive function and communicative function.
此次收购意味着上海奥美广告有限公司和上海奥美营销传播咨询有限公司将拥有各自剩余的25%和15%股份。
The acquisition will see O&M take up the remaining 25% and 15% stakes in Shanghai Ogilvy & Mather Advertising Ltd and Shanghai Ogilvy & Mather Marketing Communications Consulting Co. Ltd respectively.
口碑营销传播在传播的针对性和传播的延伸性方面，明显优于媒体广告和任何一种营销传播活动。
Word of mouth is superior to media advertisement and any other marketing activities regarding communication focalization and extending ability.
被称作第五代媒体的手机媒体由于其本身的物理属性以及与互联网的紧密结合和其所具备的媒体特性决定了手机媒体广告在企业营销传播中有着重要的价值。
Because of its physics attribute and the connection with the Internet, the mobile phone medium which has been called the fifth generation medium has important value in the market communication.
因此，植入式广告需要在整合营销传播观念的指导下，与其他广告形式和营销因素配合才能达到效果的最大化。
So the product placement should work with other forms of advertising and marketing factors under the guidance of integrated marketing in order to maximize the validity.
因此，植入式广告需要在整合营销传播观念的指导下，与其他广告形式和营销因素配合才能达到效果的最大化。
So the product placement should work with other forms of advertising and marketing factors under the guidance of integrated marketing in order to maximize the validity.
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