营销人不同意这个观点。
中国营销人成长的黄埔军校。
Marketing, the growth of the Chinese people Whampoa Military Academy.
然而，大多数营销人演示的却是视觉和情感。
就像营销人一样，写下实现目标的行动方案，然后执行方案。
So just like a marketer would, you write down personal marketing activities to achieve your goals. And, of course, you execute the marketing plan.
每一个成功的营销人（以及政客）都善于利用至少一种基本的情感。
Every successful marketer (including politicians) takes advantage of at least one of these basic needs.
他是个天才的营销人，所以他不会只关注数字，而更看重钱包份额。
He's a brilliant marketer, of course, so he's not focused on more. He's focused on share of wallet.
在西方世界，营销人员和自称为“潮流线人”总是喜欢对消费者进行细分。
MARKETERS and self-proclaimed trendspotters in the Western world love slicing and segmenting consumers into an ever larger number of categories.
他是资深新媒体营销人，拥有超过10年的网络及无线增值业务的运营经验。
He has over 10 years operating experience in Internet and wireless value-added services.
化妆品公司使用的科学是使人印象深刻的，但随后被营销人员歪曲的方式是有害的。
The science being used by cosmetics companies is impressive, but the way that is then twisted by marketing people is mischievous.
当营销人了解销售目标而且不仅仅在做促销活动，他们就能推广许多公司的产品。
When marketers understand that the goal is the selling and not just running promotions, they sell a lot of more stuff.
营销人关心的并不是事实的情况，而是消费者的脑里在想什么，这可能符合事实，也可能不符合。
What matters to marketing people are not the facts of a situation but what's in the minds of consumers, which may or may not correspond with reality.
Steve给我留言说，作为一个营销人，他经常有一些能够帮助大公司的突破性想法。
Steve wrote me a note pointing out that as a marketer, he's always coming up with groundbreaking ideas that can help large companies or other marketers.
对当今的营销人而言，由传统营销至数字营销的演进过程中需要具备的能力尚未有明确定义。
Arguably, the ability to master these shifts from traditional marketing to digital marketing is a defining issue for a generation of marketers.
但是，也许这很需要一些时间，来让营销人适应在手机上投放广告这个概念，同时让顾客习惯于在手机上接受广告。
But it may be quite some time before marketers become comfortable with the notion of pushing out ads on phones-and consumers get used to receiving them.
“我觉得(营销人)能学到的就是，有些东西是极难复制的——我觉得这是好事——那就是真实性。”斯特里克勒说。
"I think what [marketers] can learn is something that will, in fact, be incredibly hard for them to recreate - which I think is a good thing - and that's authenticity," Strickler says.
『我觉得（营销人）能学到的就是，有些东西是极难复制的——我觉得这是好事——那就是真实性。』 斯特里克勒说。
“I think what [marketers] can learn is something that will, in fact, be incredibly hard for them to recreate – which I think is a good thing – and that's authenticity,” Strickler says.
因此，营销人应该知道在某个时间，究竟哪一群人最具有影响力，是父母亲还是同龄人？这样他们就能恰当地筹划自己的营销策略。
Thus, the marketer should know which group, parents or peers, has the most influence at any given time so they can plan their marketing strategies properly.
有些人转向了互联网，因为它更便宜，而且提供了诸如点击率这样的具体统计结果，这在营销预算紧张的时候尤为重要。
Some are turning to the internet, which is cheaper and offers concrete measurements like click-through rates—especially important at a time when marketing budgets are tight.
他们发现每天有1800万人接到电话营销员的来电。
They found that 18 million people a day were being called by telemarketers.
他意识到有些事情需要改变，作为一名伦敦媒体人，他任命自己为“《自然》杂志的营销总监”。
He realized that something needed to change, and, being a London media type, appointed himself "marketing director from Nature".
这就是为什么我认为有必要建立一个专业营销策略的原因.因为有些人仍然需要一些关于提高推销术的指导.
That's why I think we need to create a professional sales strategy, as some people still need more guidance on how to improve their sales pitch.
这些人每天和你的顾客互动；与营销报告所能解释的相比，他们能够更好的理解你的目标读者的需求和想法。
These people interact with your customers on a daily basis; they probably understand the true needs and wants of your target audience better than a marketing report could ever explain.
但是你已经思考了几百个如何营销一个企业，一个人或者一个理念的计划。
But you have thought through hundreds of plans on how to market a business, a person, or an idea.
这两位经济学家对立的思想观点让他很是迷茫，因此有段时间他转而学习数学。就是在那段时间里第一次接触了教授营销学的一批人。
The two economists’ opposing philosophies so frustrated him that he switched for a while to mathematics, and at that time had his first introduction to people who were teaching marketing.
然后把这些声明交给他们的营销部门，这些人会把这些声明使用小的字体藏在小窗口的后面。
They then hand these statements to their marketing departments, who hide them behind little Windows in small type.
这些作用可以应用到市场营销中，他补充道，例如在发放一些免费试用品时，如果可以让人感官上比较温暖则营销就可能会更有效。
The effect could be used in marketing, he adds. For instance, when giving away free samples of new products, it might be more effective if they feel warm.
这些作用可以应用到市场营销中，他补充道，例如在发放一些免费试用品时，如果可以让人感官上比较温暖则营销就可能会更有效。
The effect could be used in marketing, he adds. For instance, when giving away free samples of new products, it might be more effective if they feel warm.
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