第四部分，首先分析了影响事件营销的相关因素，分别为：企业因素、消费者因素、传播媒体因素和客户关系生命周期因素。
The forth part first analyzed the relevant factors affecting the event marketing, as follows: business factors, consumer factors, media factor and CRM factor.
节日活动如同分布式的事件，因此可运用事件分析方法来支持节日营销策略的制定。
The activity of festival is like the distributing events, so it can be analyzed by the method of event analysis.
第三部分，分析了国内外企业运用事件营销的现状，并指出我国企业实施事件营销时的问题。
The third part analysis of domestic and foreign businesses can use event marketing to the status quo And pointed out that when the Chinese enterprises to implement event marketing issues.
以媒介视角审视和分析企业的事件营销活动，也有可能给传媒带来社会效益以及经济效益。
This paper attempts to analyze the enterprises' event marketing from the perspective of the media. It may bring the social and economical benefits to media.
以媒介视角审视和分析企业的事件营销活动，也有可能给传媒带来社会效益以及经济效益。
This paper attempts to analyze the enterprises' event marketing from the perspective of the media. It may bring the social and economical benefits to media.
应用推荐