所以，葡萄酒企业的营销与营销管理具有一定的特殊性。
So the marketing and marketing management of grape wine enterprises have their specific characteristics.
随着市场竞争的日趋激烈，营销与营销管理也就成了企业管理层的一门必修课。
With the increase of market competition, marketing and marketing management have become a compulsory course for the enterprise managerial staff.
项目营销是针对特定的工程建设项目，按照项目管理的方法，向用户提供相关配套产品与服务的一种营销方式。
Project marketing counters on specified engineering construction Its, It s a kind of selling approach, which provides relating set products and services to the users by project management methods.
商业银行代理开放式基金营销的竞争焦点，将集中在金融服务营销理念与管理水平的差距上。
The contest focus of the commercial bank that acts on behalf of the open fund marketing shall be centralized at the disparity of financial services marketing ideas and management level.
本文研究的结果对公司的营销管理有直接的指导作用，研究的思路与方法也对企业的营销战略有着重要意义，并对同行业的企业市场营销战略的研究具有一定的参考价值。
The paper's outcome, research way and structure are very helpful to this group's strategy and marketing management, also, can provide reference value to some enterprises in the same fields.
本文结合市场营销的需求特征与供应链管理的内在优势，分析面向市场营销的供应链管理匹配问题。
This paper makes a study on the market-oriented supply chain management model, in term of marketing characters to match the proper SCM.
最后，本文对丝爽公司的企业文化的塑造、营销队伍建设以及营销管理与控制提出了实施措施和建议。
Finally, the article makes the measures and suggestion about the figure of culture in corporation, the marketing groups building and the marketing management and control.
第二章概括说明了市场营销理论的观念、营销管理及房地产营销的主要特点，论述了房地产营销与一般营销理论的关系。
In the foreword its treatise mainly emphases problems which lie in the development of the real estate and expatiate the definition and function of the ex-marketing.
第三部分详细论述了高校教材营销的主要过程，包括选题策划、渠道管理、宣传促销以及营销的整体计划与管理。
The third chapter discusses the marketing process of higher education textbooks, including their business-writing, channel choosing, promoting as well as planning and managing in the process.
基金公司的营销竞争焦点，将集中在金融服务营销理念与管理水平的差距上。
The focus of selling competition between fund management companies is concentrated on service idea of fund sale and level of management.
当前，西方营销学界中关系营销学派与营销管理学派正发生着一场声势浩大的学术论战。
At present, a heated argument about the relationship between connection marketing and marketing management is taking place in marketing circle of Western countries.
营销渠道的决策与管理在市场营销组合中占有重要的地位，俗话说“得渠道者得天下”。
The decision-making and the management of the marketing channel play a significant part in the marketing combination. As the saying goes "The channel results in the world".
卷烟营销数据仓库管理分为：数据采集、数据归档与过滤、卷烟营销数据仓库三部分。
Cigarette camp sells the data storehouse managing mark of By: the data collect, the data file and filtration, cigarette camp sell the data storehouse tripartite.
而营销信息系统作为企业的子系统，它收集与市场、销售相关的数据，并向营销管理人员和决策人员提供信息，在整个企业中起着反馈市场信息和调控市场的作用。
As a subsystem of MIS, marketing information system collects related data from the market and offers them to marketing staff and decision making staff. It plays a very important role in marketing.
最后，针对s公司其他营销管理中的不足之处，制定了保障该公司市场营销策略实施的其他对策与措施。
Finally, in view of the other marketing management deficiency, it formulates other measures to safeguard the marketing strategy implementation for s Corporation.
其次，研究了营销策略与供应链管理模式的关系，根据不同的市场营销策略来匹配相应的供应链运作模式，提高企业的市场竞争力。
Then, it studies the relationship between market strategy and SCM, establishing the market-oriented SCM model to increase the ability of competition.
第五章重点讲述钢铁企业营销渠道的管理，包括钢铁行业营销渠道的控制、考核和激励、冲突与协调以及物流管理等内容。
Chapter 5 is mainly about management of market channel in steel enterprise, such as control assessment incentive conflict moderate and the logistics.
营销渠道作为一个企业营销整合要素之一，它的作用与重要性越来越受到企业营销管理人员的关注和重视。
Marketing channel, as one of the main elements in marketing system, its importance and function had drawn much attention from professionals.
在分析现有的中间件技术与多层分布式体系结构的基础上，提出了一个电力营销中间件与构建电力营销管理系统的方案，结合实际项目案例分析了该系统的特点。
We discuss the concept of middleware technology and distributed architecture of multilayer. Then we bring forward a model of power marketing middleware and present a power marketing sys…
在分析现有的中间件技术与多层分布式体系结构的基础上，提出了一个电力营销中间件与构建电力营销管理系统的方案，结合实际项目案例分析了该系统的特点。
We discuss the concept of middleware technology and distributed architecture of multilayer. Then we bring forward a model of power marketing middleware and present a power marketing sys…
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