前言：目的：规范药品广告行为。
前言：目的：为我国药品广告的监管提供参考。
OBJECTIVE: To provide references for the control of drug advertisements in China.
前言：目的：为规范我国的药品广告市场提供借鉴。
OBJECTIVE: to discuss the current status of pharmaceutical advertising market in China for improved regulatory control.
介绍澳大利亚药品广告监管模式，分析其监管经验及优势。
The Australian drug advertising regulation mode and the experience were introduced and the strengths of the mode were analyzed.
第一条为了保证药品广告真实、合法、科学，制定本标准。
Article 1 These Standards are formulated for the purpose of guaranteeing the authenticity, legality and scientificity of drug advertisements (hereinafter referred to as drug ads).
随着药品广告业的迅猛发展，违法药品广告的现象也日益暴露。
Along with the rapid development of the medicine advertisement industry, the phenomenon of the illegal medicine advertising also exposes increasingly.
因此从理论联系实际的角度探讨提高药品广告的效益问题显得尤为重要。
Therefore, it is very important to discuss how to improve the benefit of drug advertisement in the aspect of theory combined with practice.
语音上，食品、药品广告语言呈现出音节匀称、平仄协调、音韵和谐的特点；
Voice, the food, pharmaceutical advertising language showing a syllable symmetry, tone, coordination, phonological features of harmony;
这些作品虽然也有一些销路（如药品广告和瑜伽杂志），但已经够不到《纽约客》的级别了。
There are still places that buy gag cartoons (like pharmaceutical brochures and yoga magazines) but none with the tradition or cachet of The New Yorker.
结果与结论药品广告相关法律性文件中规定不能出现的，一律不应在药品广告中出现。
Results and Conclusions the content that drug ads related legal documents do not permit to appear, should not be in the drug advertising.
报纸药品广告的标题多为短小精悍型，并配以引人注目的字体，基本符合注意力规律；
The title of the newspaper drug advertising is often short and can fit in with the principle of attention, especially accompanied with noticeable letterform.
彩色广告近年虽有所增长但比例极小，发展缓慢，黑白药品广告仍将是长期的主流趋势。
Although in recent years it has increased, the proportion of multicolor advertising is still small. Black and white advertising will still be the main trend in the future.
同样，违法的药品广告不但会破坏正常的市场秩序，而且严重威胁消费者的身体健康和生命安全。
Equally, illegal medicine advertising can break the market order, and seriously threaten the health and life of the consumers.
与其他行业相比药品广告图片使用比例相对偏低，而文字占据了更大优势并在字数上有增加的趋势。
Compared with the advertising of other industry, picture was used less in drug advertising, but text is preponderant and the number of words is increasing.
文章首先对国内外药品市场进行了现状描述和趋势预测，并概括分析了国家针对药品广告的相关政策。
Firstly, the paper make a description and forecast the trends of both the domestic and international drug markets, at the same time generalize and analyse the policy of drug advertisements.
现在，食品和药品管理委员会提高了对直接药品广告的限制，报纸、杂志、电视大众媒体的广告也将被检查。
And now that the Food and Drug Administration has lifted its restrictions against direct advertising, the public too will be assaulted with AD campaigns in newspapers, magazines and television.
每天新闻报道和药品广告的狂轰乱炸，对于如何鉴别那些宣称自己的医学突破或者令人不安的危险因素，事实上帮助不大。
The daily bombardment of news reports and drug advertising offers little guidance on how to make sense of self-proclaimed medical breakthroughs and claims of worrisome risks.
宣誓书中称，“所谓的法案针对的是禁止与药品、巫术相关的，具有误导性的广告。
The said Act is aimed at prohibiting misleading advertisements relating to drugs and magic remedies.
但是，如果垃圾邮件包含一些药品的广告，那么使用某种匹配机制或者Bayesian过滤器很可能可以识别出该电子邮件是一封垃圾邮件。
But, if the spam contained an advert for some drugs, then it's highly likely that one of the matching mechanisms or Bayesian filters would identify the E-mail as spam.
百度则宣布会对搜索结果和付费广告做更清晰的区分，并且移除了那些不正规的药品及保健广告链接。
Baidu has announced plans to delineate more clearly between paid and unpaid links, and has removed links to unlicensed providers of drugs and medical care from its index.
治疗关节炎的药品Celebrex(西乐葆)的广告一声令下，随后不久我们就发现这种药品可能会增加心脏病发作的危险。
"Commanded the ads for the arthritis drug Celebrex, before we found out it could increase the risk of heart attacks."
莫斯科警方当局说31岁的Gusev先生是SpamIt.com的核心人物。 这个组织付钱给垃圾邮件制造者让他们发送网上药品的广告，包括一些非常淫秽的广告。
Moscow police authorities said Mr. Gusev, 31, was a central figure in the operations of SpamIt.com, which paid spammers to promote online pharmacies, sometimes quite lewdly.
戒毒治疗的药品、医疗器械和治疗方法不得做广告。
Medicines, medical apparatus and instruments and methods used for treatment of drug addiction shall not be advertised.
合法的广告对提高消费者药品知识水平，指导合理用药起到了积极作用。
Legal advertisements facilitate customers' life, but in China overrunned illegal pharmaceutical advertisements misadvises the customers, especially the patients.
如果你在电视广告上看到那些卖高价药品的专家，别相信他们。
If you see the specialist on the TV to sell medicine in an extremely high price, don't trust them.
同时，该中心还监管电视、广播以及出版物上的药品的广告的真实性。
At the same time, the Center also controls television, radio and publications on the authenticity of pharmaceutical advertising.
同时，该中心还监管电视、广播以及出版物上的药品的广告的真实性。
At the same time, the Center also controls television, radio and publications on the authenticity of pharmaceutical advertising.
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