摘要：微信作为自媒体时代最为热门的即时通讯软件，它满足了人们对于信息传递和社会交往方面的需求，并改变了人们长期以来形成的习惯。
Abstract: WeChat is one of the most popular instant messaging software, it satisfies the demand of information transfer and social interaction of people, and changing people's long standing habit.
在人人都可以是自媒体的时代，作为公共关系的挑战在于：双向的信息沟通链条和信息传播的路径更分散和复杂。
In the era of self media, thechallenge of public relations lies in the fact that both the chain ofinformation communication and the path of information transmission are moredispersed and complex.
在人人都可以是自媒体的时代，作为公共关系的挑战在于：双向的信息沟通链条和信息传播的路径更分散和复杂。
In the era of self media, thechallenge of public relations lies in the fact that both the chain ofinformation communication and the path of information transmission are moredispersed and complex.
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