而耐克、苹果等人气品牌之所以受欢迎，是因为它们的广告都清楚且直接，即便它们的产品很复杂。
Nike, Apple and the other favorites score because their pitches are clear and direct, even when the products are complex.
如果我看到一个状态不佳的锐跑高级职员开发令枪，而卡尔·刘易斯却穿着耐克鞋，我会选择卡尔，因为这才是真正的联系。
If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I'm going to go with Carl because that's the authentic link.
阿迪达斯于2005年收购位于美国的锐步公司，希望能减少该公司的生产成本、重振品牌，而锐步公司逐渐不敌耐克公司等竞争对手。
Adidas bought U.S.-based Reebok in 2005, seeking to reduce the company's bloated cost base and revitalize the brand, which was losing ground to competitors like Nike Inc.
在服装业，象耐克和Gap这样的公司因使用童工而受到攻击。
In the clothing industry, companies like Nike and Gap came under attack for use of child Labour.
3年前苹果公司由于其与富士康的关系而卷入一起类似耐克的亚洲血汗工厂的丑闻。
Three years ago Apple was involved in a Nike style Asian sweatshops scandal over its relationship with Foxconn.
喜剧演员凯文·哈特和韦德曾亮相乔丹商业活动，他有可能成为乔丹组的教练，而迈阿密的说唱明星里克·罗斯可能成为耐克方的教练。
Comedian Kevin Hart, who has appeared in Brand Jordan commercials with Wade, is expected to coach the Jordan team, while Miami-based rap star Rick Ross is expected to coach the Nike club.
早些时候，他的导师，也就是体育用品公司耐克（Nike）的合伙创始人，泰斗级人物比尔•鲍尔曼，曾鼓励他“改项”，也就是跑3英里赛（5公里）而不是1英里赛。
Early on, his coach and Nike co-founder, the amazing Bill Bowerman, encouraged him to "change the game" by running the 3 mile (5k) instead of the mile.
上世纪80年代，奈特曾公开嘲笑彼时刚刚兴起的有氧运动趋势，并且坚持认为，耐克应该继续专门为精英运动员设计产品。如此刚愎自用的代价是，眼睁睁地看着锐步(Reebok)由于销售女款运动鞋而取代耐克成为行业王者。
Knight scoffed at the 1980s aerobics trend and kept Nike focused on designing for elite athletes, only to see Reebok overtake his company by selling sneakers to women.
因此，耐克的利润往往会因零售作文商通过转嫁价格战的压力而受到挤压缩水。
So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike.
据报道，耐克公司与骑士队前锋勒布朗·詹姆斯签下了一份终身合同。而熟知谈判内容的消息来源表示，这可能是一份耐克公司历史上与一名运动员签下的最大的一笔合同。
Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history.
据报道，耐克公司与骑士队前锋勒布朗·詹姆斯签下了一份终身合同。而熟知谈判内容的消息来源表示，这可能是一份耐克公司历史上与一名运动员签下的最大的一笔合同。
Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history.
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