7月，现代汽车持续给它的竞争者们施压，推出油价补贴计划，即夏季月份购车者在1年内每加仑油补贴1.49美元，而不是做有可能损害品牌形象的广告刺激。
Rather than advertise vehicle incentives that can damage brand image, Hyundai introduced Assurance Gas Lock, which guaranteed summer-month buyers $1.49-per-gallon for a year.
衰退不是使顾客的热情减少了，而只是使顾客的热情被掩盖住了。但当现代汽车的担保计划受到如此多的追捧时，担保计划还不是唯一的前进之路。
But while its Assurance Program received heavy support, it wasn't the sole route of advance.
在美国，丰田有可能面临来自底特律汽车三巨头中至少两者更长期的竞争，而现代和大众开始在丰田之后紧追不舍。
In America, Toyota is likely to face much more consistent competition from at least two of Detroit's Big Three, while both Hyundai and VW are starting to snap at its heels.
在全球需求前景令投资者堪忧的情况下，南韩出口商类股也同样表现疲软，现代汽车下跌0.8%，而三星电子下跌2.8%。
South Korean exporters were similarly weak amid worries about global demand, with Hyundai Motor Co. down 0.8% and Samsung Electronics Co. down 2.8%.
正因为如此，现在的冰箱不再用冰块制冷，现代人坐的是汽车而不是马车。
This is why we no longer use ice blocks in our refrigerators and why we drive motorized cars instead of horse drawn carriages.
公司的报告表明现代汽车公司的质量比过去4年提升了28%，而整个汽车行业为14%。
The firm reports that Hyundai's quality has jumped 28% over the past four years. That compares with 14% for the industry as a whole.
现代汽车美国公司总裁克拉富西克(JohnKrafcik)在洛杉矶汽车展举行的新闻发布会上说，我们在逆市而动，零售销量不断增长。
'We've bucked the trend by growing our retail volume,' said John Krafcik, Hyundai's U. S. chief, speaking at a press conference on the floor of the auto show.
现代汽车美国公司总裁克拉富西克(JohnKrafcik)在洛杉矶汽车展举行的新闻发布会上说，我们在逆市而动，零售销量不断增长。
'We've bucked the trend by growing our retail volume,' said John Krafcik, Hyundai's U. S. chief, speaking at a press conference on the floor of the auto show.
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