重要的求证不在于该价值是否真实，而在于消费者相信什么？
What is important is not whether the value is real, but what consumers believe;
对市场行销人来说，关键不在于所谓的事实，而在于消费者在思考什么。
What matters to marketing people are not the so-called facts but what's in consumers' minds.
对市场行销人来说，关键不在于所谓的事实，而在于消费者在思考什么。
What matters to marketing people are not the so-called facts but what's in consumers' minds.
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