文体特点与翻译理论和原则的分析是一个基础，总结翻译技巧是根本目的。
The analyses of stylistic features, translation theories, and translation principles are the bases.
本文主要引入奈达的功能对等理论来指导英文广告标语的翻译，并进而归纳出英文广告标语翻译的翻译技巧与策略。
This thesis concerns itself with the English translation of Chinese publicity materials from the perspective of Nida's functional equivalence theory.
本文主要引入奈达的功能对等理论来指导英文广告标语的翻译，并进而归纳出英文广告标语翻译的翻译技巧与策略。
This thesis concerns itself with the English translation of Chinese publicity materials from the perspective of Nida's functional equivalence theory.
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