通过对摩托罗拉公司开展竞争情报活动过程的案例分析,总结美国企业竞争情报研究的特点、经验和教训。
On the basis of a case study of Motorola Company's competitive intelligence, this paper summarizes the characteristics, experience and lessons of American enterprise's competitive intelligence.
通过对摩托罗拉公司开展竞争情报活动过程的案例分析,总结美国企业竞争情报研究的特点、经验和教训。
On the basis of a case study of Motorola Company's competitive intelligence, this paper summarizes the characteristics, experience and lessons of American enterprise's competitive intelligence.
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