网络消费的这些特点已经在相当程度上突破了传统经济理论的界域，同时也呼唤着网络消费理论的出现。
Network consumption has broken through the traditional economic theory limit in relatively great degree, therefore, it is necessary to call for the theory of network consumption in the meanwhile.
该理论表明，随着网络使人们更好的获取信息，迎合消费需求的商家才能生意兴隆。
The theory suggests that as people become better informed thanks to the web, the businesses that cater most to their desires will thrive.
这项研究运用了三种不同的理论：理性行动理论，计划行为理论，演员网络理论和消费理论。
Three different theories have been used in this research, the Theory of Reason Action, Theory of Planned Behaviour, the Actor Network Theory and the theory of consumption.
第二个部分是网络广告呈现的消费文化观念的文本分析，运用符号学理论对选取的几个典型广告案例进行符号学解读。
The second part is the text analysis of the consumption culture conception presented in network advertisement through using symbol theory to analyze several typical cases.
通过对模型进行深入的分析，获得了一些有意义的启示，为正确认识网络消费者的决策行为提供了理论指导。
Some significant enlightenment is obtained by analyzing the model, which provides theoretical guidance for correctly recognizing the consumer's decision behavior.
第三部分以动漫和网络游戏为代表，运用格雷马斯方阵及其他理论工具，并结合实际消费者调查和企业访谈，对消费行为进行分析。
In the third part, the paper uses animation and online games as the representative to analyze consumer behavior with the Graemes' Structuralism Lineup and the consumer survey.
因此，从实际和理论两方面看，都有必要对可再用废弃消费品包装物回收再利用物流网络设计问题进行研究。
Therefore, it is necessity to study the problem of design of logistics network of recycling and reusing reusable discarded consumable packages in both practice and theory.
因此，系统研究消费者网络信息搜寻行为及其影响因素，对于丰富完善消费者信息搜寻行为的研究理论有着重要的意义。
Therefore, it is significance for improving consumer information search behavior theory by studying the consumer network information search behavior and its affecting factors.
本文在顾客忠诚理论基础上，结合网络购物的行业背景与消费决策影响因素，对网络购物的顾客忠诚问题进行研究。
According to the theory of customer loyalty, the background of online shopping and the decision factors of consumer, this paper research the loyalty of online customers.
本文在顾客忠诚理论基础上，结合网络购物的行业背景与消费决策影响因素，对网络购物的顾客忠诚问题进行研究。
According to the theory of customer loyalty, the background of online shopping and the decision factors of consumer, this paper research the loyalty of online customers.
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