网络教育产品不同一般商品，其本质是网络教育服务。
Distance education product is not as same as common commodities, which essence is the distance education service.
本文在引言中对网络教育和网络教育产品做了介绍，提出问题，引出论文撰写目的。
This thesis started with introduction to introduce Internet education and Internet education product, the proposed problems, and objectives of the research.
但是面对这类全新的产品和市场，很多网络教育产品的开发商并不清楚该如何进行产品推广，在进行市场推广时出师不利。
But because this is a new product and market, many business men don't know how to market this product, which makes it very difficult to widespread this market.
营销目标：制造网络口碑，传播产品卖点，深度教育用户，进一步扩大品牌知名度，提升品牌形象，增强用户信任度。
Objective: to build the public network praise, publicize the product and convince the users. Furthur enhance the brand awareness and brand image for higher customer credibility.
随着教育资源的数字化，在网络环境下，教育资源的版权保护已成为数字产品版权保护的核心问题之一。
With the number of educational resources in the network environment, education and resources to protect the copyright of digital products has become a copyright protection one of the key issues.
多媒体与网络技术结合的产品，如视频会议、视频点播、IP电话和远程教育等，已经从实验室逐步应用到商业领域。
Multimedia and network technology, such as video conference, video order programme, IP telephone and remote education, have been applied from laboratory to commercial field.
作为一种知识和信息量密集型的教育技术产品，现有国家精品课程及其网络资源在教学有效性和可用性方面还存在缺失。
As educational technology artifacts with intensive knowledge and information, Greatcourse and e-learning resources now are absence of instructional efficiency and usability.
作为一种知识和信息量密集型的教育技术产品，现有国家精品课程及其网络资源在教学有效性和可用性方面还存在缺失。
As educational technology artifacts with intensive knowledge and information, Greatcourse and e-learning resources now are absence of instructional efficiency and usability.
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