熟悉网络信息可信度测试的基本原理，比学习乘法表还简单。
Becoming acquainted with the fundamentals of web credibility testing is easier than learning the multiplication tables.
摘要：网络银行、网上交易在实际中已被广泛应用，信息的安全成为网络应用可信度的重要因素。
Absrtact: Internet banking, online transaction has been widely used in practice, information security has become an important factor in the credibility of network applications.
互联网融合多种业务过程中面临服务质量、信息安全和网络可信度等问题带来的挑战。
The integration of multi-services in to the Internet will bring challenges to the maintenance of quality of service, information security, and trustworthiness.
本文研究网络口碑信息结构对信息可信度的影响以及信息可信度如何影响购买意图。
The study investigates the effects of information structure of eWOM on perceived message credibility and the impact of perceived message credibility on the purchase intention.
本文研究网络口碑信息结构对信息可信度的影响以及信息可信度如何影响购买意图。
The study investigates the effects of information structure of eWOM on perceived message credibility and the impact of perceived message credibility on the purchase intention.
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