但是网站设计人员和开发人员怎么样能利用好这个日益增长的位置感知的用户群呢？
But how can Web designers and developers take advantage of an increasingly location-aware user base?
作为一名网站设计人员，我常感到我不知为何已经欺骗了系统，在上帝散发绘图能力的那天缺席了。
As a web designer I've always felt that I'd somehow cheated the system, having been absent on the day God handed out the ability to draw.
网络世界的变化发生的太快了，所以你需要在没有再一次雇佣网站设计人员的情况下有能力做一些必要的修改。
Things happen quickly in the world of the Internet, so you've got to be able to make these necessary changes without having to hire a web designer again.
每个网站设计人员都能设计出一个引人注目的网站；衡量他们工作价值的标准是，他们如何通过即时的更新来支持你的各种促销活动。
Just about any site designer can create an attractive website; the true measure of their work is how well they support your promotional efforts with timely updates and additions to your site.
每一个对得起他的薪水的网站设计人员，都应该愿意帮助你打造一个高效的网站，对搜索和网站链接进行优化、推广套餐销售、提升预订量。
Any website designer, worth his/her fee, should be eager to help you develop your website into a productive site which optimizes search, maximizes links, promotes packages, and generates reservations.
事实上，设计人员最初是因为用一个文件就能控制整个网站的设计才会钟情于CSS。
Indeed designers were originally attracted to CSS because one file controls the design of the entire Web site.
建设一个有效的解决具体业务需求的网站，需要设计人员准确理解很多业务的细节。
An effective website will be built to address the specific needs of the business, which will require the designer to accurately understand a lot of details about the business.
所以网站开发和设计人员都被要求快速高效的完成工作。
So as web developers and designers we are under constant pressure to work faster and more efficiently.
通过特征尺度，设计人员可以得知访客对网站的确切感觉。
With trait scales, the designer can get a real sense for how things should feel to the website visitor.
许多Web设计人员错误地认为高速Internet连接的到来会使网站性能优化变得没有必要。
Many Web designers have erroneously assumed that the advent of high-speed Internet connections would make Web site performance optimization irrelevant.
图3：使用IBMRationalRapidDeveloper一个美工设计人员能够创建可以使多个团队成员能够维护设计和网站页面商标一致性的样式存储库。
Figure 3: With IBM Rational Rapid Developer, a graphic designer can create a style repository that enables multiple contributors to maintain design and branding consistency on Web site pages.
软件设计人员可以创造并把他们的过程作为一个过程网站发布，或者作为一个工作分解结构输出到IBMRationalPortfolioManager 。
Software designers can author and publish their process as a process Web site or export it to IBM Rational Portfolio Manager as a work breakdown structure.
个性化使Web设计人员能够利用用户和网站的交互，确定每个用户所能看到和访问的内容。
Personalization allows Web designers to take advantage of a user's interaction with a Web site to determine what each user sees and has access to.
该网站有一个评级系统，有时会进行设计人员竞赛来扩大其收集量。
There is a rating system, and sometimes there are contests for designers to augment the collection.
我们的设计人员不再需要设置满足两种不同业务需求的注册流程，我们取消了冗余的注册步骤、理清了网站上的指示并简化了注册程序，转化率也得到了提升。
By freeing our designers from having to create a sign-up flow that accommodated two types of business, we were able to cut out steps, clarify instructions and simplify the process. Conversion went up.
但是，就像很多演员不想看自己的表演，很多音乐家不想听自己的CD，许多Web设计人员也不会再花时间看自己开发的网站。
But, just as many actors don't want to watch their performances, and many musicians won't listen to their own CDs, many Web designers spend next to no time on the sites they develop.
如果被叫来评价一个网站的优点和缺点，一个开发人员、可用性专员、设计人员或信息架构人员可能会有完全不同的评判。
Asked to evaluate a Website's benefits and constraints, a developer, usability professional, designer or information architect may come up with an entirely different critique.
如果被叫来评价一个网站的优点和缺点，一个开发人员、可用性专员、设计人员或信息架构人员可能会有完全不同的评判。
Asked to evaluate a Website's benefits and constraints, a developer, usability professional, designer or information architect may come up with an entirely different critique.
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