顾客承诺是维系顾客的根本性心理纽带。
Customer commitment is a psychological bond that is fundamental to customer retention.
社交媒体最大的用处是获得顾客，还是维系顾客？
Is social media best used for customer acquisition, or for customer retention?
顾客报酬率(ROC)是企业新的指标，用来评量企业开发顾客、维系顾客和扩大顾客群所能创造的价值。
Return on customer (ROC) is a new business metric that is designed to measure the amount of value a business creates by acquiring, retaining and then growing its customer base.
菲利普·科特勒提出的“顾客让渡价值”理论，为企业在后经济时代维系顾客关系的有效性提供了理论基础。
Philip Kotler put forward the theory, "Customer Transfer Value"which is the theoretical basis of maintaining the customers effectively.
电子商务计划书可用来确定客户维系策略，以确保顾客再次光顾。
E-business plans can be used to identify retention strategies to ensure customers return.
采用大客户管理方法的企业以顾客维系为导向，持续地与顾客进行沟通，为客户同时也为自己提供长期而稳定的价值。
On the one hand, the enterprise communicate with the KA constantly, and its thinking is keeping the relationship with the customer and using the relationship marketing .
基于顾客的品牌资产观着眼于从顾客角度感知和评价品牌，即品牌在顾客心目中处于何种地位，对品牌评价较高的顾客往往愿意与该品牌维系某种特殊的情感联系。
Customer-based brand equity emphasizes the important status of customers' perceptions of brand, because those who value highly of the brand would like to keep emotional relationship with the brand.
关系价值是顾客在消费服务产品的过程中与企业建立和维系关系所获得的价值。
Relation value is the value customer obtained from relations which established and maintained with service enterprise by customer's purchase of product.
关系价值是顾客在消费服务产品的过程中与企业建立和维系关系所获得的价值。
Relation value is the value customer obtained from relations which established and maintained with service enterprise by customer's purchase of product.
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