特许经营中的特许权，其实质是知识产权，它包括商标、商号、专利、专有技术、服务标记、商业秘密、经营模式等多种形式。
The most essential right in Franchising is intellectual property, including trademark, trade name, patent proprietary technology, sign of service, commercial secret, mode of operation, etc.
特许经营中的特许权，其实质是知识产权，它包括商标、商号、专利、专有技术、服务标记、商业秘密、经营模式等多种形式。
The most essential right in Franchising is intellectual property, including trademark, trade name, patent proprietary technology, sign of service, commercial secret, mode of operation, etc.
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